News

The integrations will enable new experiences designed to improve how organisations attract, retain and skill their people.

ServiceNow plans to add G2K’s smart technology to the Now Platform, enabling businesses to action digital and in-store data with workflows. 

This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.

VOSMOS.Events empowers individuals and organisations to create both small and large-scale virtual events that are dynamic and secure. 

Quantcast is able to offer FreeWheel’s premium CTV inventory to all of its advertising clients, enabling expanded reach and a more direct supply path to even more of the CTV content consumers love.

The new functionality updates are to improve user experience and help protect consumers from misinformation.

The new features introduced align with Stensul’s approach to streamlining and simplifying content creation .

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Google launches a feature that can answer queries with text summarising information found online.

The new update will take advantage of generative AI to suggest messaging content to AI trainers within the boost.ai platform.