The Middle East’s largest marketing technology summit – Vibe Martech Fest – announced that it will take place on June 5 and 6, 2024, in Dubai, UAE. This year, the focus is on delivering impact in a VUCA world.
Seventy eight percent of Middle East businesses are struggling to deliver results at scale; read for more insights from Braze and Martechvibe’s ‘Injecting Data into Personalisation Strategies’ report.
Knowledge Share will integrate with Atlassian Confluence and Google Drive to start and then expand to additional applications over time.
The partnership also led to a native integration between Google Cloud Contact Center AI and Twilio Flex to enable companies to deploy AI-powered virtual agents for self-service interactions.
With Commerce GPT, companies will be able to deliver personalised shopping experiences and customised offers using GPT-powered dynamic buying journeys.
Ventana comes with Taboo Filter, which prevents the use of inappropriate content, such as profanity, culturally insensitive words, and images, during interactions with customers.
Engage delivers customer engagement features that use Gong's proprietary generative AI models to help reps prioritise deals.
OmniSDK's smart serving signals can indicate relevancy for product pairings to cross-promote based on items being browsed online in real time.
Kokai's AI serves as a co-pilot to help advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.
The three tools will help companies understand how they're doing in the space, how their work is matching up against industry peers, and where they could or should focus next.
