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The service combines Optivara’s AI industry-tuned market presence platform with Frost & Sullivan’s industry expertise, analyst insights, and subject-matter expert validation.

The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.

Pipeline360 expanded its managed Ads360 solution with CTV, paid social, account-based advertising, and site signals, all managed end-to-end with no new platforms to learn.

The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.

The collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio's broader agentic AI strategy.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

The partnership brings independent verification to Big Happy's DOOH campaigns, giving advertisers the same accountability they expect from digital and mobile advertising.

The partnership is structured through Adobe Global, extending the capability across Adobe Advertising DSP’s global advertiser base.