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Snappy AI analyses an advisor’s authorised campaign activity, audiences, results and account setup alongside Snappy Kraken’s marketing expertise.

These capabilities create a continuous intelligence loop across Iterable, where customer context informs each interaction and every response improves what happens next.

With the Eyeota-InfoSum partnership, advertisers gain a more connected and responsible path to B2B and B2C audience intelligence.

Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities.

TripleLift’s creative and audience capabilities, combined with Multilocal’s curation intelligence, help advertisers reach premium supply and publishers drive stronger demand.

Realize ID is a unified identity solution that allows advertisers to understand, reach and drive conversions for consumers that show intent, across a fragmented internet.

New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.

Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.