5 hours agoPeople may follow a hospitality brand because of a beautiful beach or an attractive offer, but they remain connected because of how the brand makes them feel, says Nina Mohamed, Cluster Director of Marketing & Communications at Mövenpick and Pullman Resort Al Marjan Island.
6 hours agoThe joint Adobe x Merkle partnership will show how agentic AI, data, and design are reshaping shopping journeys and CX across the Middle East.
9 hours agoRather than leaving advertisers to guess where their ads are appearing, Similarweb’s AI Ads provides a direct look at what's winning placement.
a day agoSynthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.
a day agoNew MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.
a day agoCombined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
a day agoThe new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.
