In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
The move will substantially benefit the company’s operations in MEA & India, specifically helping its customers, which include the region’s best-loved brands like, Samsung, Arab National Bank, and Vogacloset to reach customer experience excellence.
AI Assistant enhances creative collaboration across content and creative teams with an always-ready sounding board and idea generator.
It provides a centralised platform for social media marketers to manage all DMs, with new embedded functionalities for responding to inquiries.
Customers can stay organised with teams and channels; schedule and conduct meetings; share and access files; and add apps to bring tools into Teams.
Agents and their managers can see how long the call lasted, why the customer called, how the agent responded, and offers that were provided to remedy the customer’s issue.
Sprinklr AI+ allows companies to combine unstructured, CX data from more than 30 digital channels with generative AI to create content, improve feedback and identify insights.
The innovative new offering leverages cutting-edge generative AI technology to help event professionals quickly create high-quality content
The Acoustic Connect℠ next-generation platform equips marketers with unparalleled behavioural insights, offering total visibility from campaign launch to conversion to elevate customer experiences and enhance customer engagement
The predictive media mix modelling technology empowers CMOs by eliminating the need for biased, individual channel metrics
