As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
The launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.
Through this partnership, Vaimo will integrate Go Autonomous’s proprietary AI solutions into its service offering, allowing B2B customers to enable autonomous handling of requests for quote, orders, and more.
The GTM Agent turns insight into action across the entire revenue operation, while the Deal Agent uses this collective insight to fuel winning action in a specific deal.
The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.
Custom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
By embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé’s brand standards before a single media dollar is spent—ensuring brand suitability, creative rigour, and faster production cycles worldwide.
The integration combines Enghouse Networks´s DAI platform with INVIDI´s advanced ad decisioning and monetisation technology, enabling scalable targeted advertising across live and on-demand IP services.
Built on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.
