Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]
NIKE, Inc. has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. Terms of the deal were not disclosed. “With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding […]
Snapchat, a photo-messaging app, recently announced the launch of Instant Create, an easy way for advertisers to create ads in three simple steps. “Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company informed in a blog post, […]
IBM announced that it had transformed its software portfolio to be cloud-native and optimised it to run on Red Hat OpenShift. Enterprises can now build mission-critical applications once and run them on all leading public clouds, including AWS, Microsoft Azure, Google Cloud Platform, Alibaba and IBM Cloud and private clouds. The new cloud-native capabilities will […]
People use digital assistants to help with basic tasks and questions, but some don’t use the devices frequently, indicating lost opportunities for improved efficiency. While some people raise concerns about recent privacy scandals, they are still willing to invest in digital assistants like Amazon Echo. Nearly half of people (48 per cent) currently own a […]
Oracle has been named a Leader in Gartner’s 2019 Magic Quadrant for Multiexperience Development Platforms report. Previously, Oracle was named a Leader for two consecutive years in the Magic Quadrant for Mobile App Development Platforms (MADPs). The Multiexperience Development Platforms report states, “mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of […]
Microsoft announced the acquisition of BlueTalon, a leading provider of Unified Data Access Control solutions for modern data platforms. While the terms of the deal were not disclosed, the data privacy and governance startup has raised USD 25.87 million so far. BlueTalon and was backed by firms like Biosys Capital, Signia Venture Partners, Maverick Capital, […]
It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]
Netcore Solutions, a global marketing technology company offering solutions for enterprises that redefine digital marketing will be the MarTech Partner of Vibe Marketers Fest (VMF) 2019 – the region’s first, largest, and most credible marketing technology event. Netcore Solutions empowers modern marketers to map their customer journey and deliver an exceptional one to one customer […]
Salesforce, the global leader in CRM, announced that Gartner, Inc. has, positioned Salesforce as a Leader in its 2019 Magic Quadrant for Multiexperience Development Platforms (MXDP). “The Fourth Industrial Revolution demands every company meet their customers and employees, wherever they may roam,” said Sarah Franklin, EVP & GM of Platform, Trailhead & Developers at Salesforce. “Salesforce […]
