New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories. GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is […]
Neustar and iSpot.tv integrate technologies to deliver holistic measurement for enterprise B2C brands. Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, today announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), […]
Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers Taboola, the world’s leading discovery platform, today announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or […]
Data and analytics are central to how modern organisations and governments take decisions and execute plans. Online retailers, companies, governments and tech giants are investing millions in ramping up their ability to collect and analyse data. In these unprecedented times, when companies are struggling to adapt, it becomes all the more important to use data-driven […]
Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey. Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the global availability of its marketing solution for traffic […]
Openprise, the leader in data orchestration platforms for marketing and sales, today announced the availability of Openprise Agile CDP, the first and only B2B Customer Data Platform (CDP) built on a data orchestration platform—a single, no-code platform that combines the best practices, business rules, and data needed to automate hundreds of business processes. Openprise currently […]
Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]
Social Media Management giant Hootsuite is taking social listening to a whole new level with a new Insights solution powered by Brandwatch. Hootsuite unveiled the new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analysing the most pertinent and complex […]
User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are […]
With marketers citing repetitive workflows as a top pain point, Adjust’s new Control Center automates campaign management, empowering them to focus on creativity, strategy, and pushing boundaries. Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the launch of its pioneering new product, Control Center, which will be part of the Adjust […]
