Only 36 per cent of Gen Z (ages 13-17) use Facebook at least once a week, compared to 87 per cent of millennials, 90 per cent of Gen X, and 96 per cent of baby boomers, according to a survey of social media users in the US. Facebook is generally considered the pinnacle of social […]
LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
With a centralised view of their online reputation, mutual customers of Yext and Hootsuite will be better equipped to drive positive customer experiences and revenue. Yext Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management. The integration allows mutual customers to […]
Omnisend annual research on email newsletters analysing the best times to send campaigns finds that emails sent at 8 am perform the best on Open Rates, Click-through Rates, and number of orders. Omnisend, an omnichannel marketing platform built for ecommerce, has released a report analysing over 2 billion campaigns sent by marketers using the platform. […]
Study finds radio continues to reach more people on a daily and weekly basis than any other media and dominates consumer listening across all dayparts. Podcast listening experiences fast growth, especially among Gen Z and younger Millennials, as more people use podcasts as a daily escape. Rise of smart speakers adds to radio listening in […]
The family of agile marketing tools helps marketers publish more work, complete projects on time and prove value to stakeholders. CoSchedule, one of the fastest-growing marketing platform on the Inc. 5000 list, announced the launch of its new CoSchedule Marketing Suite. The Marketing Suite helps marketers stay focused, deliver projects on time and make their […]
Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
OpenText, an Enterprise Information Management (EIM) leader, announced that Forrester Research, Inc. has named the company a leader in the newly released report, The Forrester Wave™: Software for Digital Process Automation for Deep Deployments, Q2 2019. The report, designed to help application development and delivery professionals select the right solution partner for their enterprise needs, […]
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
