Facebook has acquired a startup offering key ingredient for its augmented reality glasses. Scape Technologies, a London-based startup using computer vision to determine location beyond the capabilities of GPS alone. Its cloud-based “Visual Positioning Service” translates images into 3D maps that deliver a precise outdoor location across entire cities — important when one needs to […]
80% of PR corporate positioning for senior executives globally is not driven by social media analytics – in the UAE it is slightly less at 74% Only 8% of C-level executives in the UAE use social listening tools for reputation management 15% of UAE PR professionals use social listening tools for newsjacking – in line […]
GoDaddy has reached an agreement to acquire Over, the startup behind an app that helps businesses create the photos and videos they need for social media. This follows GoDaddy’s relaunch of its website-building tools under the new name Websites+Marketing, with additional features around email marketing, search engine optimisation and maintaining a presence beyond your website, […]
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has announced a strategic partnership with Takeoff, a US-based technology company that offers best-in-class eGrocery automation solutions, that will revolutionise Carrefour’s online orders in the UAE and KSA. The partnership will be the first-of-its-kind eGrocery fulfillment […]
Dubai-born start-up CAFU, the region’s first on-demand fuel delivery service app, announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO). Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by […]
Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]
One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.
The latest report highlights how internal silos, changing data privacy laws and confusion around what a Customer Data Platform (CDP) does is preventing companies from getting the most from their data. With the CDP space becoming more crowded than ever, there is confusion around what a CDP can and should do – as well as […]
First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers. Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then […]
The Kingdom of Saudi Arabia is witnessing huge change and diversification from a natural resources-based economy to becoming a digitally-enabled trade, and an innovation hub powered by digital technology. It ranks third globally in terms of smartphone usage at 24.2m users, with almost three-quarters of the population using smartphones. It has over 19 million social […]
