Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why […]
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]
Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimise and activate insights Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customisable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more […]
Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]
Gen Z’s identity is inextricably tied to being online, resetting expectations for digital experiences The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers. Gen […]
SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]
Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers. The report features findings from a survey of 400 marketers […]
It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalised feed of short-form video content is To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of […]
Brands can transform customer care by routing phone calls to messaging conversations that agents can manage on Sprinklr’s unified platform, Leading companies like SLING TV are already taking advantage of this integration to decrease costs and make customers happier Sprinklr, the leading Customer Experience Management platform (CXM), today announced its integration with Google’s Business Messages, […]
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short-lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend […]
