Growth marketing might be the perfect strategy to adopt not just for quick gains but to look at the entire customer lifecycle and get exponential returns. 7th May, Dubai United Arab Emirates – A recent survey of GCC agencies and marketing teams points to an immediate downturn, with 48% saying they have already seen up […]
Optimove, provider of the Science-First Relationship Marketing Hub, announced today that it has formed a partnership with Netcore Solutions, a customer communication & engagement company trusted by two-thirds of Asia’s Unicorns for email and SMS messaging infrastructure & services. The partnership will enable business-to-consumer companies to automate the large-scale delivery of highly relevant, personalised customer […]
DemandLab, a technology-focused marketing consultancy, has released survey results of more than 100 marketing leaders that explores perspectives on optimisation of their marketing technology (martech) stack, The survey indicates how executives recognise the critical role that a high-functioning stack plays when aligned with strategy but are struggling to achieve their optimisation goals. Key Findings Include: […]
Sprinklr is the first enterprise software platform to support ad creation and management on TikTok. Helping brands reach a crucial audience on the world’s most downloaded app Sprinklr, the leading Customer Experience Management platform (CXM), today announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to […]
-AdRoll, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new […]
–Adverity, a leading force in marketing data intelligence and business ready data, today announced a Series C financing round of $30 million, bringing the total amount raised to $50 million. The latest funding round is led by Sapphire Ventures, a Silicon Valley-based venture capital firm, whose prior investments have resulted in more than 55 exits […]
ZeroBounce announces the addition of two new email deliverability tools, an inbox placement tester and an email server tester, to its email validation platform. These new tools were developed based on customer feedback and ZeroBounce’s commitment to providing best-in-class email validation services. They enable customers to test and optimise their email campaigns, before sending, for the […]
New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories. GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is […]
Neustar and iSpot.tv integrate technologies to deliver holistic measurement for enterprise B2C brands. Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, today announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), […]
Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers Taboola, the world’s leading discovery platform, today announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or […]
