Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]
The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes Criteo S.A., the global technology company, powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the […]
Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimisation Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative […]
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer, and industry insights. Talkwalker, a global social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social’s innovative Social Content Ratings® solution will provide additional insights for […]
Digital Stallions Forum UAE was founded in May 2020 with a simple goal – Bring together members that matter. The BFSI Digital Stallions Forum, India’s premier and exclusive network for Chief Marketing Officers and Digital Marketing professionals, launched its first Middle East chapter as Digital Stallions Forum UAE, in the United Arab Emirates in May […]
New offerings accelerate ROI on Customer Data Platform investments Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom’s fifty years […]
The report also identifies the missing link of data management—DataOps—which can help organisations harness more of their data’s value and lead to better business outcomes. Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today released Rethink Data: Put More of Your Data to Work—From Edge to Cloud. The report—based on […]
Initial Focus on Regulated Industries Using Hybrid Cloud Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across […]
Serverless business rules easily integrate into critical JavaScript applications for low cost, low maintenance, elastic backend deployment Progress, the leading provider of application development and digital experience technologies, today announced the release of Corticon.js, the new serverless rules engine created to quickly and easily build, test and deploy rules to critical JavaScript applications. JavaScript is […]
