News

MeasureOne, the consumer-permissioned data platform, announced its newly expanded consumer-permissioned data platform-as-a-service (PaaS) offering. Building on its expertise in bringing consumer-permissioned academic data, MeasureOne will now offer access to consumer-permissioned employment, income, and other consumer data types for any business that will benefit from a trusted, efficient and streamlined source for consumer information. MeasureOne also […]

Tableau completed its redesigned Tableau Partner Network (TPN) that brings a number of new benefits to customers and partners. The newly revamped program enables Tableau’s partner ecosystem to deliver high-quality customer experiences and greater visibility into the commitment and skill level of Tableau’s partners. This is done using a new tiering system that divides the […]

The ANA announced that it is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and to deliver an […]

ZASH Global Media and Entertainment acquired approximately 20 per cent shares of TikTok and Kuaishou rival, Lomotif.  In February ZASH entered into a definitive agreement to acquire a majority controlling interest in Lomotif. Lomotif is a video-sharing social networking platform with 225+ million installations of the Lomotif app globally in over 200 countries in 300+ […]

Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]

Unified commerce SaaS platform – Flooid announced the launch of “Flooid Omnicore”.   Flooid’s Omnicore capability, available through its extensive Unified Commerce Platform, enables retailers to integrate every touchpoint offering consumers what they need whenever they need it. Moreover, Flooid’s architectural strength and scalability allow for the deployment of omnichannel functionality on fixed, mobile and consumer […]

eBay Inc. announced that it has completed the transfer of its Classifieds business to Adevinta in exchange for $2.5 billion in cash and a 44 per cent equity stake in Adevinta, equivalent to approximately 540 million shares. “We are pleased to finalise the deal between Adevinta and eBay Classifieds, where the combination of these two […]

Sanity, the platform for structured content, has raised $39 million in Series B funding less than a year after its $9.3 million Series A raise in October 2020.  Nearly 100,000 developers, marketers, content creators and product professionals use Sanity to manage and launch customer-facing digital initiatives, including brands like National Geographic, Puma, InVision, Datastax and […]

Logiq, Inc., a global provider of e-commerce and fintech solutions, has launched a new audio digital marketing channel on its Logiq Digital Marketing (LDM) platform. In addition to the web, mobile and connected TV, digital marketing agencies and brands can now use LDM to add audio-based advertising to their overall multi-channel e-commerce marketing campaigns, such […]

Salesforce, the global leader in CRM, announced a Global Advisory Board to provide strategic guidance and support the company’s growth into international markets. Salesforce aims to position the business software company as the trusted digital advisor to CEOs and leaders around the world. Last year, Salesforce announced an EMEA Advisory Board, chaired by President and […]