American coffee and doughnut company, Dunkin’ has become one of the first brands to run campaigns using AI Music’s Sympaphonic Ads technology with AdsWizz. The integration between AI Music and AdsWizz means that brands and agencies using AdsWizz AudioMatic can enable the background audio of the ads to automatically adjust to the listener’s music genre, […]
Amperity announced it has raised $100 million in Series D financing, valuing the company at more than $1 billion. Amperity posted nearly 100 per cent revenue growth last year, demonstrating broad market appeal for the company’s high-performance, multi-patented CDP technology. “Customer data is the lifeblood of the modern enterprise, and the ability to derive insights […]
Kearney has been using broad-based consumer surveys to trace purchasing patterns in the UAE since the Covid-19 outbreak last year, looking to quantify some of the unprecedented changes that have unfolded due to an economic squeeze, risk of infection in public places and a wider shift in perceptions. The impact has been tangible: back in […]
British mobile network EE has launched a service that enables its EE Up app users to earn money towards their mobile bill by watching ads. The ads appear on the WeAre8 platform in the EE app, which offers customers exclusive experiences, rewards and competitions. The ad platform is powered by mobile content firm, PM Connect. […]
Hawke Media has teamed up with the international, artificial intelligence start-up, Junction AI to encourage brands to audit the return on investment of their digital campaigns as advised by their current marketing agencies. “Hawke Media was built on the premise that there should be accessibility to great marketing for everyone- but that is not always […]
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet, announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet. The partnership will service more seamless transactions for advertisers and facilitate greater transparency and control for […]
Companies in Dubai expect business conditions to improve in the third quarter of 2021 as investor confidence grows ahead of Expo 2020, according to a survey by Dubai Chamber of Commerce & Industry. Two-thirds of the business leaders questioned said they expect to see a better business environment during the third quarter, compared to 51 […]
Pay when you travel options are helping entice consumers back to travel, according to a report. An Amadeus study reveals the Pay When You Fly (PWYF) option, implemented by a number of European airlines, is the top choice for 39 per cent of consumers compared with 36 per cent who opt to pay at the […]
Earlier this year, YouTube launched Shorts, the platform’s attempt to take on TikTok, the popular short-form video app. The beta roll-out took place in India and parts of the US. Unlike TikTok, YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play. YouTube […]
The number of cash-on-delivery (COD) payments is 75 per cent lower in the UAE since the onset of the Covid-19 pandemic as more consumers opt to pay online or through contactless methods. The use of digital payments – either contactless cards or mobile wallets – has almost doubled (98 per cent) in the same period, […]
