News

Global information services company Experian has partnered with leading news publications The Independent and The Evening Standard to use a new industry-leading solution that will future-proof digital advertising revenues and increase audience addressability at scale. The new partnership will see the publisher use Experian Match, a first-to-market privacy-centric solution, which removes the need for registration […]

Global marketing consulting and insights giant Kantar has promoted decade-long company member Nermeen Bedeir to Managing Director of its Insights division in Egypt. Based in Egypt, and with the firm since 2011, Nermeen Bedeir is passionate about bringing alive the voice of the consumer, and translating that into actionable strategies that enable clients to grow. […]

Apple Music listeners on Android can now take full advantage of the Dolby Atmos spatial audio and lossless-quality streaming features that debuted on iOS, iPadOS, and macOS over a month ago. According to the report, a new app update for Android will be adding support for both features. Apple has included all the same warnings […]

According to Stefan Toubia, Founder and CEO of Raayi, the region’s first cross-industry crowdsourcing review platform, the UAE is leading the MENA region in the crowdsourcing industry where public participation in issues of national importance, including health and education, is highly encouraged. “Crowdsourcing, or the practice of enlisting the recommendations or contributions of a large […]

Alibaba Group has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for the broadcasting and media professionals at the Olympic Games Tokyo 2020. The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the International Broadcasting Centre (IBC) and […]

Tinuiti, the performance marketing firm across the Triopoly of Google, Facebook, and Amazon announced that it has earned TikTok’s Campaign Management badge within the TikTok Marketing Partner Program, becoming the first US-independent agency to receive the accreditation from the leading destination for short-form mobile video. The accreditation will help Tinuiti clients leverage TikTok’s comprehensive suite […]

Following the recent success of a limited early access program for its users, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, launched Data Shops, the company’s latest innovative solution that makes it easy for any business in any industry to launch their own branded data eCommerce experience without spending […]

Engine Media Holdings, Inc, a company providing sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming data and analytics, and programmatic advertising, announced that The Coalition has renewed its agreement with UMG Gaming, a wholly-owned subsidiary of Engine, to be the principal Esports partner for Gears Esports for another season. […]

360Science, the leader in matching, deduping, unifying and linking contact and business data announced that it has expanded its suite of integrations and offerings with the addition of Snowflake, the cloud-based data platform. Users will now be able to easily find duplicates within tables, find matches across tables and even compare data in Snowlake to […]

The strengthened partnership between Stor.ai and Toshiba aims to provide more retailers with tools covering the entire eCommerce journey, from placing an order to the customer receiving it.  A spokesperson for Stor.ai said the two companies have worked together on product integrations in the past, and are now formalising their partnership to allow Stor.ai to […]