YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
As Dubai marks a year since reopening its borders to international tourists on 7 July 2020, the latest data published by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) shows the city welcomed 3.7 million overnight visitors during the 11-month period from July 2020 to May 2021. The positive performance reinforces the leading role […]
Ampersand announced a data and technology integration with LiveRamp, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the same calibre of audience customisation for multiscreen linear and streaming TV plans that they are accustomed to for all of their non-TV media investments. Through the integration with LiveRamp Advanced TV Solutions, Ampersand’s […]
The Trade Desk announced the launch of its new trading platform – Solimar – that will help marketers optimise their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital […]
BigCommerce announced a new integration with Amazon Multi-Channel Fulfillment (MCF) that allows BigCommerce merchants to more easily fulfil their eCommerce orders using Amazon’s order fulfilment services whether they sell on Amazon or not. “Adding Amazon MCF to our best-in-class tech partner portfolio brings tremendous value to our merchants by strengthening their omnichannel strategy to enhance […]
The UAE Ministry of Health and Prevention (MoHAP) has unveiled that the Riayati programme for the exchange of healthcare information, continues its plan to connect government and private hospitals and more than 2,500 other healthcare facilities including clinics, diagnostic centres, dialysis centres and pharmacies. The platform will also integrate with Nabidh, Malaffi, the current centralised […]
MENA’s consumer digital economy is set to double in the coming three years to reach $100 billion, according to a new report by RedSeer. The strategy consulting firm has been tracking the development of the consumer digital economy for years, leveraging this know-how to find that while the Middle East and North Africa’s market is […]
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience issues in the wake of the pandemic, research from enterprise software specialist IFS has revealed. The global study, which surveyed 1,700+ executives and 12,000+ consumers, uncovered that despite the majority of companies (66 per cent) […]
The Luxury Closet, the leading GCC online luxury resale marketplace, announced it has secured a $14 million equity capital raise in a round led by GMP Investments, with participation from regional and international investors including HB Investments, Nazer Group, MEVP, and MLM Investment Company. The capital raised will accelerate The Luxury Closet’s already robust global […]
Yahoo Japan Corporation, a subsidiary of Z Holdings Corporation, announces that it has entered into an agreement (the “Master Agreement”) regarding the Yahoo! Japan License Agreement (the “Existing License Agreement”). Yahoo Japan is currently the country’s most trafficked news website and it was under temporary ownership of Z Holdings. Yahoo Japan paid a regular royalty […]
