Google has delayed its major Privacy Sandbox change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money. The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and […]
Dun & Bradstreet, a provider of business decisioning data and analytics and Zeta Global Holdings Corp, a data-driven marketing technology company that empowers enterprises to acquire, grow and retain customers, announced they have entered a strategic alliance. The Dun & Bradstreet-Zeta alliance will bring together trusted consumer and business data into a single private data […]
Business and technology leaders representing key vertical industries across the GCC agree that the organisations creating the future of customer experience will do so with a digital-first mindset that meets customers’ increasingly digital demands. The consensus was reached at Avaya CXO (Re)Connect, the first major in-person meeting of technology leaders hosted by Avaya in the […]
Habu, announced the appointment of industry veteran, Tim Norris-Wiles as the Managing Director of EMEA, as Habu expands internationally and continues to grow its global customer base and business. Building on its tremendous growth in the first half of 2021, Habu’s Data Clean Room software allows brands to benefit from the full value of data […]
IBM and the All England Lawn Tennis Club (AELTC) are announcing new technologies to enhance the highly-personalised, fan experience available on Wimbledon.com and the Wimbledon apps. These enhancements will put IBM Watson, running on IBM Cloud, and hybrid cloud capabilities in the hands of millions of tennis fans around the world ahead of the start […]
The new collaboration allows ArabyAds to lead on advertising sales and optimisation of the inventory options available on Huawei Mobile Services (HMS) across the MENA region. ArabyAds, a leading ecommerce marketing platform, has inked a partnership with HUAWEI Ads that grants the platform Huawei’s Certified Partner Badge. The year-long joint partnership will see ArabyAds utilise […]
TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns. TikTok Brand Lift Study (BLS) is a first-party measurement solution for advertisers. BLS helps to empower advertisers […]
Customer Experience is the new differentiator for brands as they compete to delight customers. CX could easily be the most important term for marketers in 2021. Martechvibe, in partnership with Sprinklr, is pleased to present Customer Experience Week. Throughout this week, we will present detailed research, insightful interviews, and thought leadership articles that will guide […]
Sprinklr announced the pricing of its initial public offering of its Class A common stock at a price of $16.00 per share. Sprinklr is offering 16,625,000 shares of its Class A common stock. In addition, the underwriters have been granted a 30-day option to purchase up to an additional 1,662,500 shares of common stock at […]
TikTok has unveiled a new feature that allows users to attach mini apps known as Jumps to their videos, allowing them to link videos to these apps. The feature is currently being tested with a select group of creators and will be rolled out to a wider group of people post-testing. The company is working […]
