Momentum Commerce announced the release of the Momentum Commerce Amazon Brand Index. The Index is a free interactive software tool that tracks over 3,500 product categories on Amazon.com, scores how discoverable over 80,000 brands are within the Amazon search results and reveals to what extent sales for these categories and brands are driven by Sponsored […]
GoDaddy Inc. announced an integration with Google which allows GoDaddy customers a way to get discovered across Google surfaces from GoDaddy’s Online Store. This expansion to GoDaddy’s current Google offering will make it easy for customers to scale their businesses and reach millions of new shoppers via Google. Without leaving their GoDaddy Online Store, customers […]
Etsy, Inc., which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world, announced the completion of its previously-announced acquisition of Depop for approximately $1.625 billion. Depop, a community-powered, purpose-driven marketplace to buy and sell unique fashion, extends Etsy’s opportunities further into the high-frequency apparel sector, specifically in […]
Elevate Brands announced it raised an additional $250 million, bringing the company’s funding total to over $317 million in 2021. The majority of the funding comes from its existing global group of technology, fintech and eCommerce business leaders, as well as new investors that include Novel TMT, FJ Labs, the chairman of SEA (which owns […]
American coffee and doughnut company, Dunkin’ has become one of the first brands to run campaigns using AI Music’s Sympaphonic Ads technology with AdsWizz. The integration between AI Music and AdsWizz means that brands and agencies using AdsWizz AudioMatic can enable the background audio of the ads to automatically adjust to the listener’s music genre, […]
Amperity announced it has raised $100 million in Series D financing, valuing the company at more than $1 billion. Amperity posted nearly 100 per cent revenue growth last year, demonstrating broad market appeal for the company’s high-performance, multi-patented CDP technology. “Customer data is the lifeblood of the modern enterprise, and the ability to derive insights […]
Kearney has been using broad-based consumer surveys to trace purchasing patterns in the UAE since the Covid-19 outbreak last year, looking to quantify some of the unprecedented changes that have unfolded due to an economic squeeze, risk of infection in public places and a wider shift in perceptions. The impact has been tangible: back in […]
British mobile network EE has launched a service that enables its EE Up app users to earn money towards their mobile bill by watching ads. The ads appear on the WeAre8 platform in the EE app, which offers customers exclusive experiences, rewards and competitions. The ad platform is powered by mobile content firm, PM Connect. […]
Hawke Media has teamed up with the international, artificial intelligence start-up, Junction AI to encourage brands to audit the return on investment of their digital campaigns as advised by their current marketing agencies. “Hawke Media was built on the premise that there should be accessibility to great marketing for everyone- but that is not always […]
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet, announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet. The partnership will service more seamless transactions for advertisers and facilitate greater transparency and control for […]
