GamesBandy received a $40,000 grant from Taqadam, a MENA startup accelerator helping innovators push the boundaries of what is possible for their gamer marketplace platform. Taqadam will also spend six months guiding and developing the company through mentorship, zero-equity funding, and training. The grant comes just a couple of months after GamesBandy received seed funding […]
McDonald’s Corp. is bringing its digital, data analytics, marketing, restaurant development and operations segments into one unit as it focuses on driving growth through its global app and new MyMcDonald’s Rewards program, the company said. The company rolled out MyMcDonald’s Rewards as fast-food chains have raced to launch loyalty programs to spur sales, reach younger […]
Hivestack has announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale. “I couldn’t […]
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted well over the past year, and many brands are now upping spend in the category as a result. Influencers are usually compensated by brands for the content they deliver either […]
The Qatar National Tourism Council (QNTC) partners with HeraSoft and VIAFONE to implement the first incorruptible solution for the largest mall sweepstakes in the world. The sweepstakes chat application, sponsored by QNTC, successfully launched its pilot at the Doha City Raffle, which live streamed on YouTube on April 9th. As part of the Shop Qatar […]
A globally-renowned, innovative retail festival will make its debut in the Middle East this December, launching in Abu Dhabi as a prelude to Abu Dhabi Winter Shopping Season, bringing with it a melting pot of creative offerings, progressive ideas and ‘future’ experiences from across the business and entertainment spectrum. FUTR World, a collaboration between Retail […]
Mobiquity released results of a new Healthcare Management and Patient Loyalty Report. The survey explores how patients are responding to the increase in digital tools as healthcare providers continue to promote telemedicine and wearables to ensure safety and convenience as the pandemic subsides. Mobiquity surveyed 994 consumers in the US to gain insight into how […]
Google has updated the schedule for its introduction of “Privacy Sandbox” browser technology and the phasing out of third-party cookies. The new timeline has split the bundle of technologies in the Privacy Sandbox into five phases: discussion, testing, implementation in Chrome (called “Ready for adoption”), Transition State 1 during which Chrome will “monitor adoption and […]
It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s largest search engine, Google, and its parent company Alphabet. For the three months ending June 30, the online video sharing and social media platform booked its highest revenues ever, delivering […]
It wasn’t just a good third quarter for Apple, but was, in fact, its best-ever as the tech giant blasted past analyst forecasts for revenue, earnings, iPhone sales, services that saw Apple nearly double its profits. “We continue to be heartened by a customer’s response to the iPhone 12 lineup. We’re only in the early […]
