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The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.

The partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.

Brands can easily build custom audiences based on Gopuff's rich first-party data to power more personalised, relevant, and effective advertising campaigns.

Together, Consensus's Product Experience Platform and Saleo's AI Demo Agent create a seamless path from first curiosity to informed conversation.

Research Flow is built for any team that needs research-backed answers across customer, market, and public opinion research.

With Synup's new assistant, marketing agencies and multi-location businesses can produce on-brand, location-specific social posts at scale.

Combining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches.

The AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.

The partnership also helps advertisers close the loop by measuring the same target audience identified through Affinity’s purchase insights.

New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.