ByteDance, the parent-company of short-form video app TikTok, have reportedly begun selling the AI behind the prodigious platform’s recommendation algorithm. The Beijing-based firm has launched a new division, BytePlus, through which they can supply TikTok’s technology to other companies. Companies who have already bought the algorithm behind the social media sensation include Indonesian shopping app […]
Kaspersky and Fnatic announce a global partnership. The two companies will develop multiple joint initiatives including multi-channel digital content campaigns and a digital event series. In addition, the Kaspersky brand name will appear on the jerseys of the Fnatic Rising League of Legends team. For years, Kaspersky has been committed to the development of esports […]
Silverline acquired Shift CRM, a Canada-based company specialising in building solutions on the Salesforce platform for Media and Entertainment organisations. The financial terms of the deal were not disclosed. The addition of Shift CRM enhances Silverline’s commitment to using deep industry expertise to create solutions on the Salesforce platform and Salesforce Media Cloud that enable […]
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Program for Coders’ a major new initiative to foster the growth of the digital economy. The landmark Program will introduce a series of initiatives to develop talent, expertise and innovation in the […]
OneScreen.ai has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital with participation from HubSpot co-founders Brian Halligan and Dharmesh Shah, Wayfair’s alumni fund (Wayfund), Lola.com CEO Mike Volpe, BuySellAds.com CEO Todd Garland, HubSpot CMO Kipp Bodnar, HappyNest CRO Jeanne Hopkins and several OneScreen.ai customers who have become investors. OOH advertising, […]
Social eCommerce startup DealShare announced that it has raised $144 million in a Series D round, led by Tiger Global in its third fund-raise in the last seven months. The latest funding round was led by WestBridge Capital, Alpha Wave Incubation (a venture fund backed by ADQ, and managed by Falcon Edge Capital) and Z3Partners. […]
Global data, measurement and analytics company Nielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to seamlessly optimise their spend based on the outcomes […]
Namogoo, the Digital Journey Continuity Platform, announced its acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. This is Namogoo’s second strategic M&A following the acquisition of Personali in early 2020. The acquisition of Remarkety, an eCommerce marketing automation company serving over 500 global brands, will enable Namogoo to provide complete Digital Journey […]
Mitto, a provider of global omnichannel communications solutions, announced messaging connectivity for three of the world’s most popular social media channels: Facebook, Instagram and Twitter. Mitto’s portfolio — which includes an industry-leading SMS routing system — now supports every top customer engagement channel, enabling marketers to extend and personalise campaign reach where customers already are, […]
Ascent360 has announced that their data-driven marketing platform is launching on the Shopify App Store to help Shopify merchants unlock and leverage the power of point-of-sale and eCommerce data for their marketing. The power of these combined solutions activates important customer data and transforms it into targeted segments, automates meaningful omnichannel engagement, and results in […]
