Facebook-owned Instagram is planning to test a new advertising feature. According to an online report, the social networking platform has started testing a new feature which will put ads on its Shop tab. Instagram introduced the Shops tab last year as part of its efforts to expand into the eCommerce space. According to an online […]
After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]
The Saudi Sports Co. (SSC) has appointed MBC Media Solutions (MMS), the in-house commercial advertising and sales unit of MBC Group, as exclusive advertising representative for its 2021-22 season. This will include the Prince Mohammad bin Salman Pro League, the King Cup, and the Saudi Super Cup. SSC also recently signed a contract with MBC […]
Spotify’s Megaphone launched a new tool that will allow publishers to tie listenership to Nielsen demos. The tool is available to a network of 20,000-plus podcast publishers that host and monetise their shows through Megaphone, the podcasting platform Spotify acquired for $235 million in November. The tool can be used for measurement not just on Spotify, but […]
Rotana Group and SBI (Sawt Beirut International), signed a strategic partnership to produce new media content for TV programs and further expand the current SBI’s reach to a wider Arab audience. SBI is a Lebanese platform that produces high-quality programs and talk shows covering topics ranging from entertainment to social news, youth, medical, arts and […]
Logicserve Digital – MEA, a digital marketing and transformation company based out of Dubai, has won the paid media mandate for Domino’s MENAP. As part of this mandate, the company will manage overall paid media activities for the brand in UAE, Qatar, Bahrain, Jordan and Lebanon. The focus of all activities will be on designing highly optimised and customised solutions that […]
ImagineAR an Augmented Reality company that enables sports teams, brands and businesses to instantly create their own mobile phone immersive AR campaigns, has partnered with iSportConnect, headquartered in London, to introduce ImagineAR fan engagement products to the UK & European soccer teams, sports leagues, broadcasters and brands. The iSportConnect platform is the largest global private network […]
Specialising in logistics and e-commerce, oda has recently announced the closure of its first investment round by angel investors with the aim of providing its services to the local market for a number of companies and brands. From this tour, oda aims to develop its services in the field of eCommerce and logistics to a […]
CommandBar emerged from beta and recently announced its $4.8 million seed round, led by Thrive Capital, with participation from Y Combinator, BoxGroup and a group of angel investors including, AngelList’s Naval Ravikant, Worklife Ventures’ Brianne Kimmel, StitchFix president Mike Smith among others. CommandBar’s business-to-business tool, referred to as “command k,” was designed to make software […]
Whatsapp recently launched a new feature called ‘View Once.’ With this feature, a photo or a video will immediately be deleted from the chat once opened by the recipient. The message will be shown as “opened” once the media content has been viewed. The recipient will also be able to see that it is a […]
