Forrester introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline. They can maximise the ROI of CX improvements and align CX investments to the experiences, improving loyalty and driving revenue. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable organisations to […]
Klaviyo, a customer data and marketing automation platform, recently released a study titled SMS for Marketers that delves into how consumers’ phone relationships have changed during the pandemic. Notably, over 51 per cent of people state that they have increased their use of texting in the past 12 months, compared with other popular forms of […]
Web browser Opera recently announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customisable and scalable self-serve ad tech infrastructure for tier 1 publishers. It is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their […]
Braidio, the award-winning WorkStream platform that threads information, people, and business tools into a single point of productivity, recently announced its acquisition of Leia, an AI-powered customer experience platform that creates a custom digital web presence for businesses in seconds. With the Leia integration, Braidio will further accelerate the delivery of customer-facing applications, making it easier […]
ActionIQ, the Enterprise Customer Data Platform (CDP), recently announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will have to increase their reliance on first-party customer data to deliver customer experiences in light of the looming demise of third-party cookies and other changes […]
New research grants much needed insights into the sales partner journey and identifies early behaviours that signal increased potential for long-term sales and partner engagement. Allbound, a partner relationship management (PRM) solution, observed portal users for several months to determine which interactions had the greatest impact on retention and engagement rates. This data can help […]
OneTag, the end-to-end programmatic AdTech company, announced the US launch of its cookieless advertising solution. Seeing an opportunity to create value for the entire ecosystem of both advertisers and publishers, OneTag has launched one of the first viable advertising solutions through semantic targeting. As major platforms and legislation have begun to shift the control of […]
Comviva announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalised customer experience at scale and drive growth. The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement and customer lifetime value – which is already a key disrupter in other industries. […]
Direct-selling distribution platform Brimore has raised $3.5 million in a pre-Series A round led by Algebra Ventures, with participation from Disruptech, Vision Ventures, 500 Startups, Flat6labs and other returning investors. Co-founded in 2017 by Mohamed Abdulaziz, Ahmed Sheikha, and Mahmoud Refaay, Brimore directly connects domestic manufacturers to distributors who can sell and promote their products. […]
Mobile advertising platform AdAdapted, recently launched Adapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to all businesses. Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, […]
