Air France-KLM recently announced the appointment of Sylvain Mathias as the new Regional Commercial Director Middle East, based at the company’s regional headquarters in Dubai Airport Free Zone, United Arab Emirates. Sylvain Mathias has taken over this role from Wilson Tauro who moved with the company to South Africa as the new Country Manager. In […]
From its strategic location at global crossroads and strong financial reserves and sovereign wealth funds to investment in major development and infrastructure projects, the UAE has been able to create a modern, dynamic and diverse economy in only 50 years. The UAE ranked first regionally and 9th globally in the Global Competitiveness Report 2021 issued by […]
Wunderkind, a consumer engagement platform that scales one-to-one messages for top brands, recently announced its partnership with Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when consumers land on their website, increase volume of triggered emails, and allow brands to prioritise their […]
3M MEA recently announced that Laszlo Svinger, Vice President & Managing Director of 3M Middle East & Africa, has been elected as the Board Member of the American Chamber of Commerce (AmCham) Dubai for 2021. The AmCham Board of Directors selected Laszlo Svinger as a member of the Board of Directors to replace Robert Nichols, […]
Global customer engagement and mobile messaging provider MessageMedia recently announced the launch of SMS for ActiveCampaign, its latest integration app with the leader in customer experience automation. The direct integration of MessageMedia into ActiveCampaign will allow more than 150,000 businesses to improve communication and overall customer engagement with the power of text messaging. This includes […]
Customer Data Platform Zeotap has announced an $11m extension to its Series C round. The extension follows the company raising $42m in July 2020, which was followed by an initial extension of $18.5m in November from SignalFire’s Breakout Fund. This new extension takes place to enable new investors such as Liberty Global Ventures to come on board, following oversubscription to […]
TikTok, Snap, and Google alums, recently announced the launch of mayk.it that connects users to simple music creation tools, a medium that is less represented in favor of photo and video-focused mediums. The free application provides a personal recording studio for its users, instantly equipping people with access to professional-quality voice filters, produced beats, lyrical […]
An analysis of billions of ad bids shows how eCommerce marketers can adapt to the rising cost of CPA advertising. According to Moloco’s in-depth analysis of changes in iOS mobile advertising over the past year, Apple’s privacy updates have increased the price of cost-per-action (CPA) ads for eCommerce marketers by as much as 200 per […]
British industrial software company AVEVA is setting up its “largest digital hub” in Saudi Arabia, following its initial agreement with Aramco. The hub will have research and development capabilities, the company said in a statement and will support its operations across the Middle East. London-listed AVEVA has signed a memorandum of agreement with Aramco to […]
STL, an industry integrator of digital networks, recently announced a partnership with Sabafon to transition from traditional billing systems to a fully Cloud-native SaaS-based Billing Support System (BSS) and Operation Support System (OSS) solution. The 5-year long deal will involve STL delivering and supporting a new-age, converged, charging, billing, and CRM solution deployed in a public cloud […]
