Opera Launches Self-serve Advertising Platform
Web browser Opera recently announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customisable and scalable self-serve ad tech infrastructure for tier 1 publishers. It is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their […]
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Web browser Opera recently announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customisable and scalable self-serve ad tech infrastructure for tier 1 publishers. It is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their journey from discovery to conversion.
Opera Ad Manager is a portal that offers individual businesses and service providers the opportunity to advertise to their ideal audience around the globe, leveraging an easy to use interface to access the scaled inventory of Opera’s trusted browsers and news apps in the most transparent way.
Consolidated financial results from the second quarter 2021 showed advertising revenue has increased 128 per cent, year-over-year, to $28.9 million, predominantly fueled by monetisation growth within Opera News and mobile browsers. The standalone revenue for Opera News grew 442 per cent, year-over-year, and 49 per cent sequentially versus the first quarter of 2021.
“At Opera we are always looking for innovative technologies to be integrated in our products and extend our offering. The partnership between Opera Ads and DanAds allows for complete automation of all ad operations, saving time and effort, which in turn leads to an increase in campaign efficiency and, thus, maximises the ROI of every ad dollar spent,” said Per Wetterdal, EVP Commercial.
“We have been excited since day one of working together with Opera on the Opera Ad Manager. Our two companies have many similarities, being Scandinavian players on a truly global market and believing in the need for a transparent ecosystem. This is just the beginning of our partnership and we look forward to continue our set roadmap together,” said Istvan Beres, co-founder and CEO at DanAds.
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Ease of use and freedom of choice: Starting a campaign has never been simpler thanks to the straight-forward and easily accessible platform. At every stage it is possible to view all available options and play with the variables. This freedom of choice is what makes self-service advertising so popular.
Full control of campaigns: Manage creatives, scheduling, spending and targeting with fully transparent results. From custom reporting and analytics for the campaigns visualised with online graphs and tables to the easy export options.
Reach: All the necessary tools to reach millions of potential users around the globe are presented on the platform.
Opera is looking forward to continuing implementing technologies that not only allow brands to connect with large, highly-engaged audiences, but to target those audiences with precision. All with Opera and its innovative features at the core.
