News

Experience management consultancy New Metrics recently announced their formal partnership with professional networking giant LinkedIn for end-to-end employee experience offering. The Dubai-based company specialises in people-centric digital transformations: looking to blend the latest in technology with human nature to help clients provide quality experiences for employees and customers alike.  Mapping the employee journey forms a core part […]

Aforza, the cloud and mobile solution specifically built for the consumer goods industry that empowers businesses to sell more and grow faster, recently announced a $22 million Series A funding round led by DN Capital, with further participation from Bonfire Ventures, Daher Capital, and Next47. Aforza plans on leveraging the funding to double its employee headcount over […]

Collision Assistance, a just-in-time support service, is now available to drivers within the Toyota and Lexus mobile app. Toyota and Lexus drivers now have a new assistance service available to them in the moments following a collision. The feature within the Toyota and Lexus Owners Apps offers guided instructions to help drivers navigate a post-collision […]

ManageEngine, the enterprise IT management division of Zoho Corporation, announced that its flagship IT analytics product, Analytics Plus, now enables users to gain faster insights by providing narrative insights into their IT data with zero human interactions. Available immediately, this capability empowers users to make faster decisions and save IT costs, increase revenue and productivity, […]

Facebook-owned Instagram is planning to test a new advertising feature. According to an online report, the social networking platform has started testing a new feature which will put ads on its Shop tab. Instagram introduced the Shops tab last year as part of its efforts to expand into the eCommerce space. According to an online […]

After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]

The Saudi Sports Co. (SSC) has appointed MBC Media Solutions (MMS), the in-house commercial advertising and sales unit of MBC Group, as exclusive advertising representative for its 2021-22 season. This will include the Prince Mohammad bin Salman Pro League, the King Cup, and the Saudi Super Cup. SSC also recently signed a contract with MBC […]

Spotify’s Megaphone launched a new tool that will allow publishers to tie listenership to Nielsen demos. The tool is available to a network of 20,000-plus podcast publishers that host and monetise their shows through Megaphone, the podcasting platform Spotify acquired for $235 million in November.  The tool can be used for measurement not just on Spotify, but […]

Rotana Group and SBI (Sawt Beirut International), signed a strategic partnership to produce new media content for TV programs and further expand the current SBI’s reach to a wider Arab audience. SBI is a Lebanese platform that produces high-quality programs and talk shows covering topics ranging from entertainment to social news, youth, medical, arts and […]

Logicserve Digital – MEA, a digital marketing and transformation company based out of Dubai, has won the paid media mandate for Domino’s MENAP. As part of this mandate, the company will manage overall paid media activities for the brand in  UAE, Qatar, Bahrain, Jordan and Lebanon.  The focus of all activities will be on designing highly optimised and customised solutions that […]