A synthetic biotechnology company Amyris, active in the Clean Health, Beauty and Wellness markets, recently announced that it has acquired a global influencer marketing agency MG Empower. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world’s most influential brands, including Amyris, Bumble, Chopard, StarzPlay, Deliveroo, […]
Friendable Inc., a mobile technology and marketing company, recently announced the integration of a new suite of monthly services into its Fan Pass livestream artist platform. The new Artist Pro offerings are designed to elevate artist visibility and fan offerings to increase streaming revenues, merchandise sales, and fan subscriber revenue. Fan Pass has begun testing […]
6sense, the market-leading account engagement platform, announced the acquisition of Fortella. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability. The addition of Fortella positions 6sense to build on […]
Influential announced its new partnership with TikTok in one of the first-to-market integrations with the new TikTok Creator Marketplace API. The integration allows Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands. This includes first-party insights on audience demographics, growth trends, […]
Epson has recently announced the appointment of Natalie Harrison as head of marketing services for the Middle East and Africa (MEA) region. In this role, she will be responsible for the strategic planning, implementation, and forecasting of regional and local marketing initiatives that align with Epson’s business objectives. Harrison joined Epson in October 2018 as […]
Clicklease, a fintech company providing payment solutions in the commercial equipment space, recently announced it has closed $63 million in Series A funding led by Sandlot Partners. “We are absolutely thrilled that Sandlot has decided to invest in Clicklease,” said Bart Longson, founder and CEO of Clicklease. “These funds will allow us to accelerate our investment in our […]
The UAE is set to lead the world in the market for fifth-generation (5G) telecom services, with the majority of the consumers showing a huge appetite for wireless technology, according to the latest research report by YouGov, International Telco Report 2021. The market research firm found that 54 per cent of UAE consumers are willing […]
Beijing-based ByteDance, the owner of TikTok, has acquired a startup Pico to expand its business into virtual reality (VR), CNBC reported. The transaction will enable ByteDance to enter the emerging VR field by benefitting from Pico’s software and hardware technologies and the expertise of the team. Also Read: What Will Facebook’s Metaverse Look Like? During […]
Videommerce officially unveiled its SaaS platform dedicated to helping startups, entrepreneurs, and SMBs build interactive relationships with their customers using dynamic, clickable videos that grab attention and deliver content for exciting, personalised, and fully customisable experiences. Videommerce’s software allows users to upload Google Slides and build attention-grabbing presentations through a series of drag-and-drop scene layers, […]
Rapidus announced a strategic digital partnership with app designer Zapiet to integrate increased functionality and versatility into local delivery options provided to Shopify customers. Integration with Zapiet allows Rapidus to offer advanced tools and options related to inventory, warehousing, and scheduling, in addition to providing up to 30 per cent cheaper rates by booking local […]
