Precisely announced the launch of Dynamic Demographics, a new data offering that combines the power of Precisely’s rich portfolio of location data with time-based mobile location data. This combination allows businesses to better understand human mobility and how the population and business opportunities within an area changes as people move from one location to another […]
Cordial, the cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalised marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimisation, and […]
Pegasystems Inc, the software company that crushes business complexity, announced Next-Best-Action Customer Journeys, a new AI-powered capability modernising traditional customer journeys with intelligent decisioning and propensity modelling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behaviour. Instead of forcing customers down pre-determined paths, marketers can intelligently sense […]
Influ2, provider of the Person-Based Advertising (PBA) platform, launched the Buying Group Engagement (BGE) score that flags meaningful activity across accounts and with key decision-makers. The BGE score reflects the probability of accounts to engage in relation to Influ2 campaign activity, captures relationships across the entire buying group, and helps B2B businesses coordinate their demand […]
LiveVox, a provider of cloud-based customer service and digital engagement tools, has partnered with AppSmart, a marketplace for businesses and technology advisors to find, buy, and manage technology services, allowing LiveVox to reach an expanded customer-base. Under the terms of the agreement, more than 5,500 AppSmart technology advisors will have access to all of LiveVox’s […]
Tagger Media, the influencer marketing and social listening platform that guides global brands and agencies in influencer discovery, campaign management, and measurement, announced that their partners at Five Elms Capital have increased their investment with an additional $15 million in funding. This raise comes after six months of consistent revenue-supported growth from the influencer marketing […]
All chatbot encounters, which support more than 250 languages, can be documented in the patient’s electronic health record. QliqSOFT has launched the Chatbot Marketplace, a curated library of more than 20 chatbots powered by artificial intelligence (AI) to help overwhelmed healthcare organisations remotely engage with patients. The chatbots can augment routine front-office and call centre […]
Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths […]
Khoros and Opal announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels. The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualise and produce campaigns with Khoros’ industry-leading solution for social media management to publish, […]
Atento, a CRM and business process outsourcing services provider, has launched Xtrabot, an automated omnichannel solution for remote customer services. Atento estimates that approximately half of the volume handled by standard remote customer service functions consists of repetitive and/or simple interactions that can be automated and processed by Xtrabot. With Xtrabot, customer telephone requests can […]
