Gupshup, the conversational messaging provider, announced the launch of a WhatsApp-based commerce solution that can enable any business to create a digital “storefront” on WhatsApp. Businesses can enable conversational journeys across every stage of the buying process: pre-purchase, purchase, and post-purchase. Based on WhatsApp’s recently launched commerce capability, Gupshup can help a business manage the […]
Theorem, a digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. The new Creative Optimisation packages include an immersive audit of digital channels to develop original concepts for social campaigns. As a certified LinkedIn Marketing Partner since 2018, Theorem provides a suite of digital solutions, including custom creative services […]
Twitter has published a new 2022 planning guide to assist users’ tweet strategy, which includes a range of templates, tips and prompts to get one thinking about how to maximise one’s tweet approach. The 69-pages long guide also includes monthly calendar listings. Here’s a look at some of the other key highlights from Twitter’s handy […]
TaskUs, a digital outsourcing provider, is partnering with ASAPP, an artificial intelligence (AI) research-driven company, combining ASAPP’s technology with TaskUs’ specialised services. “ASAPP and TaskUs see a clear opportunity to transform how companies interact with their customers. The partnership will deliver significant economic impact and improvement in the metrics that matter to the world’s leading […]
Emodo, an Ericsson company providing audience, inventory, and creative advertising solutions, has launched Emodo Creative Lab to help companies design experiential ads in formats that include asugmented reality, 3D, 360-degree, and immersive audio. In pilot campaigns, ads in these formats delivered up to four times the average engagement of standard mobile ads. Users repeatedly showed […]
Sary, a B2B eCommerce marketplace, has raised $75 million in a new funding round from a group of investors led by Sanabil Investments, wholly owned by the Public Investment Fund, as the platform seeks expansion in GCC. The Series C funding saw participation from new investors Wafra International Investment Company and Endeavor Catalyst alongside existing […]
Unity, providers of a platform for creating and operating real-time 3D content, has launched Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, with more than 60 ad ecosystem partners, and enhanced tools to set pricing […]
Sprinklr has partnered with Google Cloud to offer its customers a public cloud option for deploying its Unified Customer Experience Management (Unified CXM) platform. “Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale,” said Robert Harper, director of channel sales at Google Cloud. “We’re thrilled […]
Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]
Unbabel, providers of an artificial intelligence-powered language operations platform, has acquired Lingo24, enabling it to expand its offerings for marketing and customer service. Lingo24, a tech-enabled language service provider, will advance Unbabel’s vision of enabling businesses to execute on their unified language strategy. Lingo24 has strong expertise in translating content across multiple formats—from product descriptions […]
