Twitter Launches Planning Guide For Marketers

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Twitter has published a new 2022 planning guide to assist users’ tweet strategy, which includes a range of templates, tips and prompts to get one thinking about how to maximise one’s tweet approach.

The 69-pages long guide also includes monthly calendar listings. Here’s a look at some of the other key highlights from Twitter’s handy new strategy manual, which can help businesses who want to improve their Twitter game or enhance their results from the platform.

First off, Twitter prompts marketers to plan ahead, with templates to help them map out their month-by-month tweet strategy.

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The guide then seeks to help marketers develop guiding principles for their tweet strategy, by outlining keywords, visual approaches, emojis, etc., that they can then use as a basis for their brand guidelines.

Twitter also includes a range of prompts like this, which can help in establishing your practical approach.

The final element of the guide is a listing of tweet tips and notes, to give that final push in maximising tweets.

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