Lenskart, an Indian eyewear retailer, has formally entered the Middle East with state-of-the-art AI technology. The brand aims to secure 10-20 per cent of the regional $3.5 billion optiwear market by 2026. The brand’s flagship store will feature AI technology through a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers. […]
Cryptogram, an Asian blockchain public relations company, has officially upgraded its brand to MetaFocus, an online platform for metaverse content that will lead in the virtual economy and break through the imagination of digital marketing. MetaFocus integrates resources in the metaverse industry chain to provide customers with one-stop communication solutions. The new brand advocates encouragement […]
Minly, the MENA region’s media & entertainment startup, announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region. The acquisition of Oulo will accelerate Minly’s growth trajectory and customer reach. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region. […]
Precisely, a provider of data integrity software, announced the acquisition of CEDAR CX Technologies. Precisely will add CEDAR’s cloud platform, expertise, and scale within hosted managed services to its offerings for wealth management, lending, and insurance. Financial terms of the deal were not disclosed. The acquisition will allow joint customers to share capabilities across CEDAR […]
Drift, a B2B Conversational Commerce provider, recently announced its expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region. Showcasing continued customer growth, Drift’s EMEA customers have seen a 47 per cent increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their […]
PublicRelay, a communications analytics provider, has launched a new approach to social media brand analysis. The new solution will be available in January, giving unprecedented insight into brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers. It uses the latest in human-augmented technology to […]
Dragonboat, a product portfolio management platform, announced a $12 million Series A round. It was led by New York-based global private equity and venture capital Insight Partners, with participation from existing investors Act One Ventures, Roble Ventures and GingerBread Capital. The round quickly follows the company’s $3 million seed announcement in July and 500 per […]
Majarra, an Arabic digital content provider, has launched Harvard Business Review (HBR) Daily Tip on Alexa. It’s one of the first Arabic services on Alexa. The Daily Management Tip is part of the Skills Flash Briefing. This voice-driven Alexa feature allows users to engage in a variety of activities on their devices with Alexa. Customers […]
Opontia, a startup that acquires and grows eCommerce brands, announced that it has raised $42 million. The Series A funding round was a mix of equity and venture debt, with STV, the largest venture capital fund in the Middle East and North Africa, leading the equity investment. Further testament to Opontia’s potential and strong expansion […]
Amazon recently launched Alexa in Saudi Arabia offering customers an all-new, localised language experience in an Arabic Khaleeji dialect. Alexa, the brain that powers the Echo device family, has unique new features built with Saudi customers in mind, new smart home integrations with compatible devices, and nearly 200 Alexa skills. It seeks to deliver a […]
