Unity, providers of a platform for creating and operating real-time 3D content, has launched Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, with more than 60 ad ecosystem partners, and enhanced tools to set pricing […]
Sprinklr has partnered with Google Cloud to offer its customers a public cloud option for deploying its Unified Customer Experience Management (Unified CXM) platform. “Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale,” said Robert Harper, director of channel sales at Google Cloud. “We’re thrilled […]
Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]
Unbabel, providers of an artificial intelligence-powered language operations platform, has acquired Lingo24, enabling it to expand its offerings for marketing and customer service. Lingo24, a tech-enabled language service provider, will advance Unbabel’s vision of enabling businesses to execute on their unified language strategy. Lingo24 has strong expertise in translating content across multiple formats—from product descriptions […]
Tive, a real-time in-transit visibility provider, announced a new strategic partnership with Blue Yonder, a digital supply chain and omni-commerce fulfillment platform provider. By integrating data and insights from Blue Yonder’s transportation management solution and Luminate Control Tower, this partnership provides mutual customers with insights beyond shipment locations and conditions, delivering a better end-consumer experience. […]
Packable and Tradeswell, the eCommerce companies have collaborated to bring Tradeswell’s advanced data, operations, and intelligence platform and Packable’s data, commerce, and marketing engines together, and create an end-to-end technology solution for Packable’s eCommerce platform. Through this partnership, Tradeswell’s artificial intelligence-powered operating and intelligence platform will play a critical role in advancing Packable’s vision of […]
First Insight has enhanced its Next-Gen Experience Management (XM) platform’s segmentation and marketing capabilities. Users can now create target customer segments and leverage these segments for more accurate marketing. The enhancements include dashboards for tracking and trending key metrics, attributes, and reporting and visibility into per-segment completion status. Also Read: Why Are Marketers Investing in […]
CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables clients to efficiently buy and analyse linear and CTV advertising together, along with other forms of programmatic advertising. “Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker. “Now they can […]
Community Brands, the provider of software and payment solutions announces the launch of a predictive analytics tool, Nimble AMS Predictions, to bring the power of AI (Artificial Intelligence) technology to the Nimble AMS platform through the power of Salesforce Einstein. Nimble AMS Predictions is hyper-targeted toward innovative trend-setting associations who want to leverage advanced tech […]
Supermarket Spinneys has opened the doors of its first sustainable concept store in Dubai’s Layan community, next to Sustainability City. As part of its corporate programme ‘Let’s Do Better Together’, the new branch aims to offer customers an easy, convenient way to enjoy a healthy lifestyle and to shop more sustainably. Dedicated to providing its […]
