Fewer enterprises globally now fire employees because of data breaches, said leading cyber security company Kaspersky in a new report. In the META region this common measure in responding to data breaches actually witnessed an increase when comparing the numbers to 2018 (22 per cent) to the27 per cent in 2021, according to the Kaspersky […]
SimpliFi, a Cards as a Service (CaaS) platform for Mena and Pakistan, has raised $5.1 million in funding to accelerate its expansion across the region following its beta launch in August 2021. This round of funding saw participation from Global Founders Capital, Raed Ventures, 4DX Ventures and Rally Cap Ventures. Both Raed Ventures and Rally […]
Stats Perform, the sports tech provider and HEIM:SPIEL, a provision of content and solutions provider across the digital sports market, announced a new partnership to provide sports solutions utilising Stats Perform content. HEIM:SPIEL focuses on building and supporting customised solutions for clients across all market sectors including broadcast, media, leagues and federations. The solutions HEIM:SPIEL […]
Stagwell Inc. and Stagwell Media Network announced a strategic partnership with out-of-home (OOH) media specialist Talon to accelerate global growth in OOH advertising. Talon joins Stagwell’s network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. The combination of Talon’s deep investments in market-leading […]
Gupshup, the conversational messaging provider, announced the launch of a WhatsApp-based commerce solution that can enable any business to create a digital “storefront” on WhatsApp. Businesses can enable conversational journeys across every stage of the buying process: pre-purchase, purchase, and post-purchase. Based on WhatsApp’s recently launched commerce capability, Gupshup can help a business manage the […]
Theorem, a digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. The new Creative Optimisation packages include an immersive audit of digital channels to develop original concepts for social campaigns. As a certified LinkedIn Marketing Partner since 2018, Theorem provides a suite of digital solutions, including custom creative services […]
Twitter has published a new 2022 planning guide to assist users’ tweet strategy, which includes a range of templates, tips and prompts to get one thinking about how to maximise one’s tweet approach. The 69-pages long guide also includes monthly calendar listings. Here’s a look at some of the other key highlights from Twitter’s handy […]
TaskUs, a digital outsourcing provider, is partnering with ASAPP, an artificial intelligence (AI) research-driven company, combining ASAPP’s technology with TaskUs’ specialised services. “ASAPP and TaskUs see a clear opportunity to transform how companies interact with their customers. The partnership will deliver significant economic impact and improvement in the metrics that matter to the world’s leading […]
Emodo, an Ericsson company providing audience, inventory, and creative advertising solutions, has launched Emodo Creative Lab to help companies design experiential ads in formats that include asugmented reality, 3D, 360-degree, and immersive audio. In pilot campaigns, ads in these formats delivered up to four times the average engagement of standard mobile ads. Users repeatedly showed […]
Sary, a B2B eCommerce marketplace, has raised $75 million in a new funding round from a group of investors led by Sanabil Investments, wholly owned by the Public Investment Fund, as the platform seeks expansion in GCC. The Series C funding saw participation from new investors Wafra International Investment Company and Endeavor Catalyst alongside existing […]
