Virtual Dining Concepts is introducing TikTok Kitchen, a delivery-only operation featuring a menu inspired by food trends popularised on the short-form video platform. Proceeds from sales will support the creators who inspired the menu items. With more than one billion users, TikTok has become a space for creators to post food videos ranging from recipes […]
Mastercard announced the acquisition of McDonald’s personalisation platform and decision engine company, Dynamic Yield. Financial terms of the deal were not disclosed. Dynamic Yield delivers individualised product recommendations, offers, and content based on a range of factors, including past purchases, page views, time of day, current store traffic, and trending products. Also Read: CX Needs […]
FCM announced that parent company Flight Centre Travel Group has fully acquired Shep, the Texas-based software company that provides a browser-extension based communication platform for multi-national corporations. This acquisition builds on last year’s initial investment in the firm, and boosts FCM’s already robust technology offering. “At FCM, we strive to offer a best-in-class traveller experience […]
Banco Bilbao Vizcaya Argentaria (BBVA) and Accenture have signed a collaborative agreement that is focused on accelerating digital transformation and applying analytics and artificial intelligence (AI) to drive faster decision-making and enhance the customer service experience. As part of a 10-year agreement, Accenture will team with BBVA to improve the agility of its operations by […]
Anghami, the region’s music streaming platform, announced the availability of its Alexa skill, providing users in KSA and UAE with a seamless innovative experience in Arabic and English. As one of Amazon Alexa’s first skill partners in the Middle East, Anghami aims to deliver a seamless localised music experience in a Khaleeji Arabic dialect, embodying […]
TikTok has added a new ‘LIVE intro’ option which enables users to add a short text description to welcome new viewers as they come across a broadcast. The new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into the stream. That could be a simple way to […]
Semrush, an online visibility management and content marketing SaaS platform, announced that for a limited period of time it would offer certain Amazon Alexa Internet paid users a free subscription to its Trends traffic tools. To claim free access to Semrush traffic tools, Alexa Internet users may simply follow a link, fill in the survey […]
Optimizely, the digital experience platform (DXP) provider, announced that it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. […]
The European Commission has granted Microsoft unconditional antitrust approval for its $16 billion bid for artificial intelligence and speech technology company Nuance Communications. The deal is Microsoft’s second biggest after its $26.2 billion LinkedIn purchase in 2016, and would boost its presence in cloud services for healthcare. It has already received regulatory approval in the […]
Duckduckgo, the privacy-focused search engine has announced that it is working on a desktop browser. The browser is currently in closed beta on macOS with no official launch date announced. Also Read: MarTech Fundings That Made Headlines In 2021 DuckDuckGo now averages more than 100 million searches per day and is the most downloaded browsing […]
