Vurvey, provider of a co-creation platform, has launched Vurvey Reels, a feature that compiles clips of video survey feedback from consumers into a highlight reel. Once video responses are selected, users can edit together their Vurvey Reels by adjusting the start and stop times to only include parts of the consumer’s response. The order of […]
Acxiom Real Identity and Treasure Data aims to help brands develop a more sophisticated and agile way of managing identifying information. Acxiom announced that Acxiom’s Real Identity is integrating with Treasure Data to enable full-funnel personalisation, measurement and attribution. Leveraging Acxiom’s more than 50 years of expertise in privacy-compliant data and identity management, the integration […]
ZoomInfo, a provider of go-to-market software, data, and intelligence, launched MarketingOS, an account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s business-to-business (B2B) data. MarketingOS helps marketers target and convert leads into buyers through insight-driven orchestration and personalised engagement across multiple channels, including display and social advertising, […]
Tech Mahindra announced a partnership with Yellow.ai. The joint offering will support a diverse set of solutions across a variety of platforms, including, conversational chatbots and voicebots for live chat, email support, and ticket management. These features will support conversational campaigns and surveys, provide analytical insights, and enable customer experience automation and full-stack experience automation. […]
Smart Communications and OneSpan, a provider of digital identity verification and e-signatures, announced a partnership that integrates OneSpan Sign into the Smart Communications platform. By embedding OneSpan Sign into Smart Communications solutions, companies can collect customer information through interview-style digital forms, produce personalised and compliant documents, and facilitate real-time signatures by digitising the agreement workflow. […]
SALESmanago, an end-to-end martech platform used by over 3000 mid-size eCommerce businesses relaunched its Customer Data Platform with a dedicated set of features enabling businesses to gather and manage zero party data. The data is voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new […]
Dubai CommerCity, has teamed up with eCommerce strategy consultant, Techies Infotech. By developing customised eCommerce strategies tailored to the Middle East and North Africa region (MENA), the partnership aims to spur growth for local and international brands in the region. With the platform provided by Techies Infotech, eCommerce ecosystem leaders can connect, co-create, co-market, co-sell, […]
Sitecore has signed an agreement with solutions by stc, the kingdom’s digital enabler, to provide marketing technology solutions and training primarily to the country’s key public and private organisations. The joint efforts will see an enhancement in the digital experience for customers, who can enjoy a seamless and personalised digital experience. This will be made […]
Pegasystems launched Pega Voice AI and Messaging AI, two solutions that analyse live customer service conversations in real-time to help agents resolve service requests. These AI solutions operate as copilots for agents, listening to live voice and chat conversations, recommending steps to resolution, off-loading manual processes like data entry or searches, and analysing intent to […]
The global market for Location Based Advertising (LBA) estimated at $63.9 billion in the year 2020, is projected to reach a revised size of $133 billion by 2026, growing at a CAGR of 12.8 per cent over the analysis period, according to a ResearchAndMarkets report. Growth in the global market is propelled by rapid digitisation […]
