Open Influence, an influencer marketing platform provider, has launched Go Prism, a marketing trends and insights tool that leverages artificial intelligence-powered content analysis and cross-channel data to help companies with their influencer marketing. Powered by AI, along with an analysis of more than 100 billion data points, Go Prism analyses more than 421 million unique […]
Informatica, the enterprise cloud data management platform, announced the appointment of Jim Kruger, Executive Vice President (EVP) & Chief Marketing Officer (CMO). Kruger joins Informatica from Veeam Software where he was the Chief Marketing Officer driving innovation across every aspect of Veeam’s marketing organisation. He brings over 25-years of experience with demonstrated success in driving […]
Corning Incorporated announced the launch of a new glass composition to advance the development of augmented and mixed reality (AR/MR) diffractive waveguides for wearable devices. Optical advancements inherent in the glass take the augmented reality experience to the next level through larger, clearer digital content that creates more engaging and immersive user experiences. Corning’s Advanced […]
Algonomy, the algorithmic decisioning platform for retail announced that ABFRL (Aditya Birla Fashion and Retail Ltd.), one of Asia’s largest fashion retailers, has entered into a strategic partnership with Algonomy to deploy its hyper personalisation solutions across its brands. ABFRL will leverage the personalisation suite to craft truly seamless and 1:1 shopping experiences across all […]
Zefr, a brand suitability for video platform announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok. Powered by Zefr’s patented Cognition AI machine learning engine, the new product provides advertisers with independent, video-level verification of their content adjacencies on TikTok, with full mapping to the […]
Salesforce is expanding its Commerce Cloud with a number of new partnerships and features that essentially surmount to the idea of a ‘headless commerce platform’. The aim is to be as composable as possible, whilst offering flexibility and choice for buyers, so that they can adapt to their individual market and customer needs. Robert Amezaga, […]
FedEx and Microsoft announced the next solution as part of their multi year collaboration to transform commerce, supply chains and logistics. FedEx and Microsoft will bring together FedEx network intelligence with capabilities from Microsoft Dynamics 365 to introduce a cross-platform “logistics as a service” for retailers, merchants and brands. The companies share a vision for […]
The experiential bar & food hall, Social Distrikt, has released 150 non-fungible tokens (NFTs) to celebrate its opening. Social Distrikt’s NFT invites took social media by storm causing a successful domino effect with Dubai-based personalities who were awed by the one-of-a-kind campaign that smoothly incorporated modern-day blockchain data, offering them an in-to the cryptocurrency world. […]
Argaam Investment Company, the owner of Argaam Portal, signed an exclusive advertising agency agreement with information technology service provider Speakol. Under the agreement, Speakol will serve as the advertising agent of Argaam’s platforms inside and outside the Kingdom of Saudi Arabia. Argaam is Saudi Arabia’s go-to-portal for financial data and economic analysis. It provides investors, […]
In its mission to enhance customer experience, MAWANI developed seven new online systems, granted 16 operations licenses to national and foreign shipping agents, and brought online a new trucking appointment booking system. Recognising the critical role that the ports and logistics sector plays in various industries, from manufacturing to food security, MAWANI had signed a […]
