Roku announced Advertising Watermark, a free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. As the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark gives marketers the confidence that their advertising spend is reaching real Roku users. Today, device spoofing occurs when scammers […]
PossibleNOW, a provider of consent and preference management and consumer regulatory compliance solutions, has partnered with privacy compliance technology provider TrustArc. TrustArc and its Privacy Management Platform extends PossibleNOW offerings with specific privacy capabilities, such as data subject requests and cookie consent. Using TrustArc’s Cookie Consent Manager, organisations can ensure compliance with regulations while delivering […]
BigCommerce has integrated its eCommerce platforms with Digital River to provide BigCommerce merchants with an all-in-one global commerce solution that fully manages payments, tax, fraud, and compliance to simplify cross-border selling and accelerate global expansion. “Delivering localised checkout experiences and reconciling international sales can be daunting and burdensome. To remove these complexities, we’ve teamed with […]
Travelport has announced it has agreed on a new distribution deal with Qatar Airways. Travelport described the new deal with Qatar as “comprehensive” and “long-term” that will “underpin the airline’s omnichannel, advanced retailing strategy”. The includes, for the first time, New Distribution Capability content and “advanced travel merchandising solutions” on the next-generation Travelport+ platform. Including […]
Zoom Video Communications announced Zoom Contact Centre, an omnichannel contact centre solution that is optimised for video and integrated right into the same Zoom experience. Now available, Zoom Contact Centre, previously Zoom Video Engagement Centre, combines unified communications and contact centre capabilities with the useability of the Zoom platform. Zoom Contact Centre supports customer service […]
Verisk, a data analytics provider, has acquired Infutor, a provider of identity resolution and consumer intelligence data. Financial terms of the deal were not disclosed. The acquisition further enhances Verisk’s marketing solutions to companies across several industries. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions. Infutor’s […]
Shipsy, a SaaS-based logistics management platform provider, has raised $25 million in a Series B round. The funding was co-led by A91 Partners and Z3 Partners, along with existing investors Info Edge and Sequoia Capital India’s Surge. The company plans to use the funding to continue growing its stronghold in the Middle East, India and […]
Realeyes, a computer vision and attention artificial intelligence provider, and Adelaide, a media quality measurement provider, have partnered to align their attention measurement solutions to help advertisers unlock the value of attention insights across both creative and media. Realeyes’ PreView solution helps marketers measure and predict how video creatives capture and retain attention. Adelaide’s AU […]
GE Healthcare and Kenya-based startup Afya Rekod have announced a strategic collaboration that seeks to transform care delivery through improved access to personal health data in Kenya, Nigeria, and South Africa. The partnership will give patients an accessible record of their own health history, including radiological images, by enabling hospitals and diagnostic centres to host […]
AppLovin, a marketing software company, and HUMAN Security (formerly White Ops) collective protection against sophisticated bot attacks and ad fraud, have paired up to bring HUMAN’s traffic quality protection to AppLovin’s monetisation and marketing software solutions. Partnering with HUMAN will provide AppLovin’s platform with fraud protection and traffic quality. Additionally, AppLovin will be joining other […]
