The technical equipment offered by martech and PR-tech international startups for digital communications is already helping to achieve their goals. Using big data to automate PR communications, firms from the UAE are already saving tens of thousands of Dirhams annually. Mostly due to predictable results, no media planning fees, and no specialised agencies. As the […]
Clearbit, a leader in marketing intelligence solutions, announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimising their pipeline. Over the past 18 months, the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to […]
PCI Pal, a provider of cloud-based secure payment solutions, is partnering with VoiceFoundry, a TTEC Digital company that specialises in helping businesses improve customer engagement and the contact centre experience through customised solutions leveraging Amazon Connect. With PCI Pal being one of the first secure payment providers available in Amazon Connect, the partnership enables VoiceFoundry […]
LivePerson, a provider of conversational artificial intelligence solutions, has added AI capabilities and integrations to its Conversational Cloud. Powered by nearly one billion conversational interactions per month on its Conversational Cloud, LivePerson’s AI interprets and simplifies complex customer inquiries for customer care, sales, and marketing teams. The new capabilities announced include advanced routing and self-learning […]
RFPIO, a provider of response management software, has acquired InHub, a request management solutions provider for the investment community. InHub is joining RFP360, the division of RFPIO dedicated to serving the emerging request management software market to help businesses collect, organise, and evaluate information from vendors and suppliers. “Acquiring InHub is a big step forward, […]
Threekit, providers of a 3D visual commerce platform, and Logik.io, provider of a headless configuration engine powering eCommerce and CPQ experiences, have partnered to help sales and eCommerce teams deliver faster and more engaging customer experiences. The partnership combines Logik.io’s advanced product logic capabilities with Threekit’s visual commerce capabilities. Users set up advanced visual configurations […]
Mozilla and Meta have collaborated on a conversion measurement solution that would allow advertisers to track campaign performance across devices and browsers without collecting data on individual users. Called Interoperable Private Attribution (IPA), it has been designed as a solution that would work within the boundaries of browser-based and mobile privacy restrictions. The phasing out […]
Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune […]
Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]
Saudi-headquartered and digital freight network TruKKer raised $96 million in a mix of Equity and Debt Series B financing. The equity round was led by ADQ and Riyadh-based Saudi Technology Ventures(STV) with the participation of Mubadala. Existing investors including the Public Investment Fund-backed Riyad Taqnia Fund and Shorooq Partners also took part, according to a […]
