Alvaria, a provider of customer experience and workforce engagement management solutions, has launched Alvaria Real Time Optimiser as part of the Alvaria Workforce Engagement Management Suite to enhance the contact centre agent experience. By functioning as a real-time virtual agent assistant, Alvaria Real Time Optimiser completes activities that positively impact key performance metrics, including the […]
Salesforce has added Territory Planning to Maps, helping sales leaders assess territory mapping needs, enhance selling models, and realign coverage based on multiple factors, including role, location, and level of expertise. “In today’s work-from-anywhere world, companies need a smart solution to ensure territories are balanced effectively, regardless of where their sales reps are located,” said […]
StackCommerce, a commerce and content platform provider, has acquired BrandCycle, provider of an affiliate management platform that connects influencers and top publishers with premium retailers and brands. Financial terms of the deal were not disclosed. BrandCycle represents thousands of social media influencers who rely on its content monetisation platform to drive revenue through product recommendations. […]
The site brings the TWG shopping and purchasing experience online, showcasing the entire TWG mechanical and electronic brand portfolio of products and parts available online for purchase. It reflects a significant investment in TWG’s digital transformation to improve the customer experience. “Delivering excellent customer experiences is a core focus for TWG, and the new TWG […]
Open Influence, an influencer marketing platform provider, has launched Go Prism, a marketing trends and insights tool that leverages artificial intelligence-powered content analysis and cross-channel data to help companies with their influencer marketing. Powered by AI, along with an analysis of more than 100 billion data points, Go Prism analyses more than 421 million unique […]
Informatica, the enterprise cloud data management platform, announced the appointment of Jim Kruger, Executive Vice President (EVP) & Chief Marketing Officer (CMO). Kruger joins Informatica from Veeam Software where he was the Chief Marketing Officer driving innovation across every aspect of Veeam’s marketing organisation. He brings over 25-years of experience with demonstrated success in driving […]
Corning Incorporated announced the launch of a new glass composition to advance the development of augmented and mixed reality (AR/MR) diffractive waveguides for wearable devices. Optical advancements inherent in the glass take the augmented reality experience to the next level through larger, clearer digital content that creates more engaging and immersive user experiences. Corning’s Advanced […]
Algonomy, the algorithmic decisioning platform for retail announced that ABFRL (Aditya Birla Fashion and Retail Ltd.), one of Asia’s largest fashion retailers, has entered into a strategic partnership with Algonomy to deploy its hyper personalisation solutions across its brands. ABFRL will leverage the personalisation suite to craft truly seamless and 1:1 shopping experiences across all […]
Zefr, a brand suitability for video platform announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok. Powered by Zefr’s patented Cognition AI machine learning engine, the new product provides advertisers with independent, video-level verification of their content adjacencies on TikTok, with full mapping to the […]
Salesforce is expanding its Commerce Cloud with a number of new partnerships and features that essentially surmount to the idea of a ‘headless commerce platform’. The aim is to be as composable as possible, whilst offering flexibility and choice for buyers, so that they can adapt to their individual market and customer needs. Robert Amezaga, […]
