Koddi, an advertising technology provider, announced new dynamic targeting capabilities in its Koddi Ads platform. It can deliver increases of up to 30 per cent in advertiser program efficiency and budgets, all while providing a GDPR/CCPA-compliant solution to the challenge of personalising audience targeting. Koddi’s new dynamic targeting feature allows digital marketplaces to serve customer-focused […]
Huawei’s AppGallery has partnered with Rehlat, a travel booking platform that enables users in the Middle East region to seamlessly plan a journey, to help consumers navigate the travel scene. The tech giant is committed to building a fully connected intelligent world through edge-cutting products and rewarding campaigns in collaboration with notable brands, such as […]
TrustRadius, providers of a research and review platform, announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages of the buying cycle. “Buyers use […]
Totango a customer success platform provider, launched the Customer Experience Canvas (Canvas), a no-code technology that empowers organisations to create campaigns that are data-driven and mapped to the customer journey. “Customer relationships are fluid and need to be flexible to succeed,” said Guy Nirpaz, founder and CEO of Totango, in a statement. “Canvas empowers teams […]
Gondola, a first-of-its-kind online platform for elevating and connecting content creators, announced its launch this month. On Gondola, creatives can take credit for their work and access data on their social content — regardless of which account or platform the work is housed on. They can also use their curated Gondola portfolio to cultivate new […]
Forethought has integrated its Solve conversational artificial intelligence agent, with Zendesk’s Sunshine Conversations to help support teams deliver customer experiences across any channel. With this integration, companies can now connect their messaging channels, including SMS, Facebook Messenger, WhatsApp, and Twitter, to Sunshine Conversations and leverage Forethought’s AI capabilities to provide automated support through preferred channels. […]
Total Expert, providers of a CRM and customer engagement platform purpose-built for financial institutions, launched Customer Intelligence, a platform to bring customer insights directly into automated sales and marketing workflows. Customer Intelligence surfaces consumer intent and behaviour data. Through intelligent automation, loan officers and advisors can now receive recommended actions and pre-built workflows based on […]
Comm100, a provider of digital omnichannel customer engagement solutions, has partnered with Deltapath to incorporate voice into its platform. The partnership will integrate Deltapath UC to the Comm100 platform to enable contact centres to provide a complete omnnichannel offering within one integrated platform that can be integrated with CRM platforms like Salesforce and Microsoft Dynamics […]
Zefr, the brand suitability in walled garden environments provider, has announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In her most recent role, Emma was part of the EMEA leadership team at OpenX, working as senior […]
Soum, a Riyadh-based C2C marketplace, has emerged from stealth with $4 million in seed funding led by Outliers Venture Capital and Mazen Aljubeir. Soum is reimagining recommence in the MENA region and beyond by building the most convenient, trustworthy, and transparent recommence marketplace, starting with consumer electronics in Saudi Arabia. The round also included participation […]
