Agorapulse, a social media management platform, announced the launch of a game-changing new feature for communicating the business impact of social media, a first in the industry. Agorapulse’s new feature gives digital marketers and agencies the ability to prove the business impact of social media including sales, leads, and visitor behaviour. This information is critically […]
impact.com, a partnership management platform, has acquired Pressboard, providers of an analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities. Pressboard provides a suite of tools to measure sponsored content, eCommerce, and social media programs. It provides content creators with insights, from reporting automation to […]
Xandr and LiveIntent are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching more than 15 exclusive data segments built with its own data and machine learning models in the Xandr Data Marketplace. The alliance will also enable mutual clients to onboard their own first-party audience segments onto Xandr […]
Saudi Arabia’s Ministry of Investment has entered a deal with US retail giant Amazon to develop the kingdom’s eCommerce sector. The memorandum of understanding (MoU), signed on Tuesday, is also part of the government’s efforts to build local capabilities and attract sustainable investment practices to Saudi Arabia, the ministry said on Twitter. The ministry did […]
RingCentral, a provider of cloud communications, video meetings, collaboration, and contact centre solutions, announced the beta launch of RingCentral Webinar, available as an add-on to RingCentral Message Video Phone (MVP). RingCentral Webinar, which can be accessed through a web browser or through RingCentral’s unified application, helps companies set-up, use, and manage webinars. “We’ve all been […]
Quotient, a digital media and promotions technology company, has released an impression-based multi-touch media measurement methodology for clients across on- and offsite display, digital out-of-home, and sponsored search media channels via Quotient analytics. Quotient’s Retail Media offering now helps companies measure ad performance across one or multiple consumer touchpoints, aggregate overall impressions, and view performance […]
Koddi, an advertising technology provider, announced new dynamic targeting capabilities in its Koddi Ads platform. It can deliver increases of up to 30 per cent in advertiser program efficiency and budgets, all while providing a GDPR/CCPA-compliant solution to the challenge of personalising audience targeting. Koddi’s new dynamic targeting feature allows digital marketplaces to serve customer-focused […]
Huawei’s AppGallery has partnered with Rehlat, a travel booking platform that enables users in the Middle East region to seamlessly plan a journey, to help consumers navigate the travel scene. The tech giant is committed to building a fully connected intelligent world through edge-cutting products and rewarding campaigns in collaboration with notable brands, such as […]
TrustRadius, providers of a research and review platform, announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages of the buying cycle. “Buyers use […]
Totango a customer success platform provider, launched the Customer Experience Canvas (Canvas), a no-code technology that empowers organisations to create campaigns that are data-driven and mapped to the customer journey. “Customer relationships are fluid and need to be flexible to succeed,” said Guy Nirpaz, founder and CEO of Totango, in a statement. “Canvas empowers teams […]
