News

Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace.

The Performance Engine's new Audience Agent turns first-party data into high-value audiences that drive measurable revenue.

The new solution combines AI-powered creative optimisation in-flight with contextual signals to deliver relevant advertising experiences across streaming environments.

Nico engages, qualifies, and converts leads 24/7 via SMS and voice – booking appointments, growing sales, and maximising revenue.

Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance.

The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently.

The Mirakl-Broadsign collaboration will enable more retailers and brands to activate, manage, and measure campaigns across the entire shopper journey through a single platform.

The acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.

The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats.

Redo stated that a key area of investment will be the development of AI-driven commerce tools designed to support customer engagement throughout the shopping journey.