News

Experian’s wide range of privacy-friendly digital identifiers ensures that brands can connect with consumers.

The Digital Remedy Platform equips marketers to boost outcomes across CTV, programmatic, and key media channels.

Amazon Buy with Prime launches on Belkin online store with shopper benefits including rapid delivery and returns.

Bank Jago has leveraged Google’s foundation AI models to successfully develop and deploy genAI applications that optimise operations and enhance customer service.

CallRail is helping businesses maximise their lead generation potential by tracking leads with greater accuracy and minimising the impact of inaccurate or missing attribution data.

DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-party data, and third-party measurement data, to dynamically generate custom bidding algorithms.

The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing.

Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.