Zefr, the brand suitability in walled garden environments provider, has announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In her most recent role, Emma was part of the EMEA leadership team at OpenX, working as senior […]
Soum, a Riyadh-based C2C marketplace, has emerged from stealth with $4 million in seed funding led by Outliers Venture Capital and Mazen Aljubeir. Soum is reimagining recommence in the MENA region and beyond by building the most convenient, trustworthy, and transparent recommence marketplace, starting with consumer electronics in Saudi Arabia. The round also included participation […]
Algonomy, the Algorithmic Decisioning Platform for retail, announced that it has partnered with Alghanim, a privately-owned corporation in the Middle East to get a 360-degree view of customers across individual brands as well as at the company level to drive smart targeted customer journeys. The partnership aimed to unify customer profiles across businesses to better […]
UST, a digital transformation solutions company, and Well-Beat, an Israeli start-up adding the human touch to healthcare through behavioural AI, have developed a first-of-its-kind digital patient engagement SaaS solution. The digital solution delivers personalised conversational guidelines to the clinician at the point of care with prompts specific to a patient’s motivational factors. It helps deliver […]
talabat, the region’s local tech organisation, inaugurated its new 10,000 sqM headquarters in Cairo, reconfirming the strategic importance of the Egyptian market to the company, and its plans to create local employment opportunities, support local businesses through technology, and provide a seamless customer experience. Hadeer Shalaby, Managing Director of talabat Egypt, believes that talabat’s new […]
Pacaso, the technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, debuts “Own It,” the company’s inaugural advertising campaign, in collaboration with its two newly appointed agency partners: award-winning creative agency BBH, and decorated global media agency Mediahub. In partnership with creative agency BBH, the creative platform Own It was […]
Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla—the event industry’s sustainability body, to roll out TRACE, a real-time carbon impact tool for physical and virtual experiences—as part of its increased sustainable action plan. The digital platform will help measure, reduce and report the business’ carbon footprint. The global partnership […]
Product photo performance engine Bloom announced that it has raised $1.1 million at the close of its seed funding round. The AI-driven platform has garnered backing from various high-powered venture firms and angel investors, bringing Bloom one step closer to bringing generative AI to eCommerce. Bloom uses generative AI to improve customers’ online shopping experiences […]
Sabre Corporation, a software and technology company that powers the global travel industry, and Tawfeeq Technologies and Services (TTS) have officially launched their operations in Qatar. The official launch was marked by a ceremony at the Park Hyatt hotel in presence of government officials, executives from the travel and tourism industry including travel companies and […]
Saudi Arabia’s Qawafel, a B2B marketplace simplifying trade between buyers and suppliers of perishable food products across the Kingdom, has closed its first investment round of $3 million, co-led by AlSayed Group and Khwarizmi Ventures, in addition to a number of angel investors. Qawafel is a B2B tech-enabled company linking suppliers to various buyers and […]
