Consumer shopping and spending habits fundamentally evolved during the COVID-19 pandemic, and lifestyle shifts have become increasingly evident through changes in online shopping. Helium 10, an all-in-one software and analytics solution for eCommerce sellers, released a report: Lysol, Luggage, and the Great Lockdown: What Amazon PPC Searches Reveal about Online Shopping during the Pandemic, to […]
Neustar has partnered with Captivate, a digital-out-of-home (DOOH) video network provider, to help improve and expand Captivate’s audience segmentation and targeting capabilities. By leveraging Element One, Neustar’s audience segmentation platform, companies can activate against audience insights capabilities through Neustar’s data and machine learning solutions. Users can also incorporate first and third party data into their […]
Gupshup, a provider of conversational engagement solutions, has acquired AskSid, a conversational artificial intelligence provider to eCommerce and retail companies. AskSid’s AI solution, including the Retail AI brain, strengthens Gupshup’s customer experience (CX) offerings and will help make the entire shopping journey across pre-purchase, purchase, and post-purchase phases conversational. “Conversational commerce is about to transform […]
Converseon, a provider of artificial intelligence-powered consumer intelligence technology and insights, has launched the Decision Intelligence suite, which leverages conversation data to predict business outcomes. The solutions have been in beta for the past year, powered by a combination of real-time social and conversation data streams, applied AI technologies, and business decision simulation tools. They […]
SimplicityDX introduced its SimplicityDX Edge experience platform, a software-as-a-service (SaaS) offering that enables eCommerce, digital, and marketing managers to proactively manage shoppers’ experiences for campaigns and promotions at the edge. SimplicityDX uniquely prioritises campaign and promotion performance by combining user experience, campaign, and product availability data. By combining AI-powered digital experience analytics with campaign, product, […]
Hightouch, a data activation solutions provider, has acquired Workbase, a workflow automation startup that helps revenue operations teams build workflows on top of data warehouses like Snowflake. “The Workbase team designed a way for groups like revenue operations to activate their data warehouse for specific business use cases like product-led sales,” said Tejas Manohar, co-founder […]
Botco.ai, provider of a conversational marketing platform, partnered with Medtelligent, a software provider for assisted living, memory care, and independent living communities, bringing Botco.ai’s conversational automation platform to assisted living communities as an example integrated part of Medtelligent’s ALIS software. Together, the joint solution enables seniors and their families to learn about assisted living communities […]
Banque Saudi Fransi has selected Backbase’s engagement banking platform to provide its clients with digital banking services. The platform will enable the bank’s clients to enjoy digital banking products and services, especially retail customers. The partnership comes in line with the bank’s strategy to develop its offers and lead the digital banking revolution in Saudi […]
Algonomy, an algorithmic decisioning platform, announced that B.TECH, Egypt’s consumer electronics retailer with over 100 stores and a growing online presence, is leveraging its flagship recommendation engine. The move improves product discovery across the digital commerce journey. B.TECH attributes 18.6 per cent of its sales from web, mobile and apps to the personalised recommendations driven […]
Snapchat’s new virtual mall provides a true-to-life retail experience in partnership with leading brands such as L’Oreal, AL Futtaim- IKEA, Namshi and Samsung Consumers this Ramadan will be able to browse their favourite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA […]
