Accenture has acquired Ergo, a data-centred business located in Argentina that helps companies create a culture of data-driven decision-making using big data, analytics and artificial intelligence (AI). The acquisition expands Accenture’s Cloud First capabilities to drive data-led transformations for clients. Ergo’s team of 200 data specialists will join the Data & AI team within Accenture […]
Millennial Brands, a consumer player specialising in launching and developing the next generation of direct-to-consumer and digital brands, operating in the Middle East, has secured a new round of growth funding led by a $35 million capital commitment from New York-based, Global Emerging Markets Group with additional participation from Al Attiyah Group, Dash Ventures, Ishango […]
Samsung Electronics has unveiled the #YouMake campaign, a global marketing platform that allows consumers to take the lead with device customisation. The project aims to empower users worldwide to reflect their evolving lifestyles across their devices. The #YouMake platform offers a better way of personalisation and connectivity through a customised control enabled by SmartThings IoT […]
Paymob, a digital payments provider in the MENA region, has announced a strategic relationship with Bank Alfalah. Paymob’s partnership with one of Pakistan’s private banks will drive financial inclusion and lead the way for swift payment acceptance and follow Paymob’s Pakistan market entry, and general Menap expansion strategy. Paymob has signed an agreement with Bank […]
Mutiny announced a $50 million Series B funding round co-led by Tiger Global and Insight Partners with participation from prior investors Sequoia Capital, Cowboy Ventures, and Uncork Capital. The round also includes current and former CMOs from world-class companies like Uber, Visa, Salesforce, Square, Figma, Condé Nast, Carta, Snowflake, and Atlassian, who see in Mutiny […]
Consumer shopping and spending habits fundamentally evolved during the COVID-19 pandemic, and lifestyle shifts have become increasingly evident through changes in online shopping. Helium 10, an all-in-one software and analytics solution for eCommerce sellers, released a report: Lysol, Luggage, and the Great Lockdown: What Amazon PPC Searches Reveal about Online Shopping during the Pandemic, to […]
Neustar has partnered with Captivate, a digital-out-of-home (DOOH) video network provider, to help improve and expand Captivate’s audience segmentation and targeting capabilities. By leveraging Element One, Neustar’s audience segmentation platform, companies can activate against audience insights capabilities through Neustar’s data and machine learning solutions. Users can also incorporate first and third party data into their […]
Gupshup, a provider of conversational engagement solutions, has acquired AskSid, a conversational artificial intelligence provider to eCommerce and retail companies. AskSid’s AI solution, including the Retail AI brain, strengthens Gupshup’s customer experience (CX) offerings and will help make the entire shopping journey across pre-purchase, purchase, and post-purchase phases conversational. “Conversational commerce is about to transform […]
Converseon, a provider of artificial intelligence-powered consumer intelligence technology and insights, has launched the Decision Intelligence suite, which leverages conversation data to predict business outcomes. The solutions have been in beta for the past year, powered by a combination of real-time social and conversation data streams, applied AI technologies, and business decision simulation tools. They […]
SimplicityDX introduced its SimplicityDX Edge experience platform, a software-as-a-service (SaaS) offering that enables eCommerce, digital, and marketing managers to proactively manage shoppers’ experiences for campaigns and promotions at the edge. SimplicityDX uniquely prioritises campaign and promotion performance by combining user experience, campaign, and product availability data. By combining AI-powered digital experience analytics with campaign, product, […]
