News

News providers are still vital with 91% of marketers agreeing that news providers are essential for brand building.

SDL enables SPRG to maintain its trajectory by combining creative strengths of the offices with digital expertise.

The ad exchange will allow Spotify to capture more ad revenue from small and medium-sized businesses and make it easier for existing clients to spend more efficiently with the platform.

Insider plans to further develop its next-generation marketing software offering and invest heavily in R&D, focusing on expanding and evolving its AI solutions.

As part of the launch, Deliveroo is offering promos, including a $1 delivery fee and discounts.

Greater access to Happydemics’ metrics provides insights for more effective media optimisation and complements Adform’s existing suite of measurement tools.

Prudential will use MedLM to analyse documents submitted alongside health insurance claims, such as diagnostic reports, prescriptions and invoices.

Through Nexxen’s Deal Marketplace, advertisers gain transparency into a wide range of premium supply inventory, leveraging advanced audience-targeting capabilities.

Google Cloud will collaborate with Klook to co-develop its AI infrastructure layer, focusing initially on capabilities to validate the accuracy and reliability of all genAI outputs.

GenZ’s frequent use of digital devices, which heightens their susceptibility to fraud schemes, could be the reason for this elevated targeting rate.