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New ServiceNow research reveals that customers in the UAE lose more than 10 million working days a year navigating slow customer service

The acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.

nexAI DSP Assistant advances from planning through optimisation, while maintaining transparency and keeping users in full control.

Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.

Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.

By consolidating the core steps of campaign planning and execution, Clarvos reduces workflow friction, shortens planning cycles, and helps teams move from concept to activation more quickly compared to traditional multi-tool processes.

Swoogo’s MCP Server enables insights across an organisation's full event history that no single dashboard could surface, powering recommendations that teams can actually act on.

Through the partnership, Playwire’s direct sales team has the ability to sell Flex Suite advertising units across The Arena Group’s portfolio of brands.

The acquisition reinforces Zax's commitment to investing in proven software products with loyal customer bases and accelerating their growth through customer-focused innovation.

Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.