a minuteAs discovery starts to converge with answer engines, the old challenge of creating a unified shopping experience between channels will intensify. With AI and machine learning, “the customer may simply explain what they are looking for, and let the system narrow it down,” explains Andros Tiong, Regional Director, DTC - Retail & Omni Channel SEA at ASICS Corporation.
3 days agoSpangle AI Discovery is a new solution designed to help retailers compete and win as shoppers increasingly rely on AI assistants and shopping experiences.
3 days agoSnappy AI analyses an advisor’s authorised campaign activity, audiences, results and account setup alongside Snappy Kraken’s marketing expertise.
3 days agoThese capabilities create a continuous intelligence loop across Iterable, where customer context informs each interaction and every response improves what happens next.
4 days agoAs loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.
4 days agoTripleLift’s creative and audience capabilities, combined with Multilocal’s curation intelligence, help advertisers reach premium supply and publishers drive stronger demand.
