News

New research suggests GCC ecommerce spending could rise by up to 10% during Eid al-Adha 2026, as consumers increasingly prioritise local brands, meaningful gifting, and value-driven purchases.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

Pattern Intelligence (Pi) combines active sensors, automated action loops, and proprietary data points to identify new opportunities and accelerate brand growth.

The Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.

At a time when consumers increasingly expect brands to demonstrate purpose and not just promote products, Clear Channel Impact redefines what Out-of-Home (OOH) advertising can deliver.

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.

The integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.

The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.

The approach enables brands to maximise the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance.

New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions.