a day agoBrands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.
a day agoThe AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.
a day agoBy using Shirofune, advertisers can simplify the management of DV360 while bringing together advertising delivery and measurement data from DV360 and CM360.
a day agoGupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.
a day agoBy capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.
a day agoCore connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.
a day agoThe Marquee Awards will culminate in a gala celebration on September 10 in Dubai, bringing together marketing and technology leaders to recognise outstanding digital campaigns, innovation, and technical excellence across the Middle East.
4 days agoSource gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.
4 days agoThe analysis finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined.
