Amazon Web Services (AWS) has introduced AWS for advertising and marketing, an initiative that features new and existing capabilities from AWS and AWS Partners. Several users are using these solutions globally to ease their advertising and marketing technology workloads. This solution brings together a comprehensive set of purpose-built services, solutions, and more than 150 AWS […]
Chefaa, a Cairo-based GPS-enabled pharmacy benefits platform, has partnered with MoEngage, an insights-led customer engagement platform, to drive engagement and enhance retention metrics. The leading healthcare and pharmaceutical service brand helps chronic patients order, schedule, and refill recurring prescriptions nationwide with delivery under two hours by the online pharmacy. Founded in 2017 by Rasha Rady […]
SIDEUP, the Mena region’s e-commerce services platform, has announced the completion of a $1.2 million seed round. This round saw participation from leading global and regional investors in early-stage growth startups, including Launch Africa VC, 500 Global, Riyadh Angels, Alex Angels, Al Tuwaijri Fund and Saudi angel investor Faisal AlAbdulsalam. Launched in 2019, SIDEUP empowers […]
AdAdapted, an advertising technology solutions provider, has partnered with Comscore to provide consumer packaged goods companies with enhanced demographic insights and beer, wine, and spirits advertisers confirmation that the AdAdapted network is legal drinking age (LDA)-compliant. With mobile audience behaviour data from Comscore Mobile Metrix, AdAdapted now has LDA scoring of its ad network and […]
Act!, a customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMBs), announced the availability of Act! CRM in the UK. Released in the U.S. in 2021, Act! CRM is an easy-to-use CRM and e-marketing solution that offers essential customer management, calendar, pipeline, forecasting, reporting and email marketing features to today’s […]
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Through the global reach of Google Cloud Marketplace, organisations can now easily procure FullStory’s Digital Experience Intelligence (DXI) platform to eliminate friction and address the “unknown unknowns” that derail customers. FullStory’s unique code-free […]
Veeam Software, a data protection company, has launched Veeam Backup for Salesforce on Salesforce AppExchange to help companies limit the risk of losing Salesforce data and metadata due to human error, integration issues, or other data loss scenarios. This new solution enables organisations to deploy a backup environment either on premises or in the cloud, […]
If you were to estimate how many ads you see in a day, what would you guess? Industry experts vary in their opinions, but reports range from the average person seeing 4,000 – 10,000 ads per day. That may seem excessive, but when you consider that the average American spends over 7 hours staring at […]
Harte Hanks, a customer experience company, has acquired InsideOut Solutions, an inside sales optimisation firm offering inbound and outbound sales outsourcing and experimentation services, for $7.5 million. “With the acquisition of InsideOut and its inside sales capabilities, Harte Hanks is uniquely positioned to help customers drive growth by optimizing sales and marketing demand generation programs,” […]
Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]
