News

VideoAmp, an advertising measurement and optimisation platform provider, has released Second-by-Second Ads Viewership better to assess advertiser performance and benchmark against program averages. Leveraging actualised results with inputs from TV viewership data across more than 39 million homes, advertisers and publishers gain access to second-by-second commercial performance data. Publishers can demonstrate how advertiser reach builds […]

StackAdapt, a self-serve programmatic advertising platform provider, is now offering a digital out-of-home (DOOH) channel through a partnership with Vistar Media. DOOH includes billboards, wallscapes, posters, and place-based media in convenience stores, medical centres, salons and other venues. Clients can choose specific locations where they’d like to show their ads in a DOOH ad slot […]

Faye, a software strategy, deployment, integrations, and management provider, has launched Zoom Meetings in Zendesk, enabling Zendesk Support users to schedule and launch Zoom meetings from within Zendesk. The application also automatically saves Zoom recordings, transcripts, and chat messages as internal notes directly within the Zendesk agent workspace. With Zoom Meetings in Zendesk, agents can […]

Complaints around digital experience occur when consumers transact more, like during month-end. A new report finds Saudi banks fail to meet customer expectations of digital experience. Saudi Arabia’s digital services market is considered the largest in the MENA region, with annual digital transformation spending reaching SR12 billion ($3.19 billion) annually. For Saudi banking customers, however, […]

The fast-growing firm has announced a one-stop shop for branded payments. European branded payments company Recharge.com announced the launch of a one-stop global marketplace for people to buy branded gift cards and mobile top-up cards to become the world’s leading digital payments and branded payments, player. The fintech firm specialises in distributing digital gift and […]

The acquisition expands and diversifies digital transformation capabilities Shift Paradigm announced its acquisition of Ergo, an email marketing company. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in […]

CBI’s virtual location is now open for visitors and can be found in Decentraland at cbi.dcl.eth or (63, -127) using the Decentraland map coordinates. Commercial Bank International, a corporate and retail bank headquartered in Dubai, has announced the official launch of its Metaverse location. CBI is the first UAE bank to have a presence in […]

The partnership has allowed customers to leverage a new sales channel yet centralise and automate all their customer queries in eDesk. ContextLogic, a provider of mobile ecommerce platforms, is partnering with eDesk, an ecommerce customer, support platform provider, to empower Wish merchants with customer support capabilities. Through this partnership, all Wish merchants can view and […]

Partnership will empower infrastructure built for a privacy-first future where first-party data and first-party relationships. Permutive, an audience infrastructure provider, is partnering with PubMatic to make first-party publisher data accessible to advertisers and monetisable for publishers. This partnership pairs PubMatic’s Connect, which enables media buyers to connect with target audiences across the open internet, with […]

Real-Time Segmentation enables next-generation personalisation that is relational, observant, informative, and driven by assets, behaviours, and customer attributes. Optimizely, at its Opticon conference in San Diego, introduced Real-Time Segmentation that allows marketers to segment customers in the moment of engagement for more relevant, personalised digital experiences. Real-Time Segmentation integrates across all Optimizely products and leverages […]