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92% of Advertisers Want a Unified View of Converged TV: Study
The report reveals 80% of respondents increased their converged TV investments year over year Innovid, an independent advertising platform for delivery, personalisation, and measurement of converged TV, announced findings from its report titled “The Great Unification of Converged TV,” which examines critical trends, challenges, and opportunities within the fragmented converged TV landscape. The report reveals […]