Eager to adapt to the digital habits and uses of its customers, Air France is offering a new communication channel with customers on WhatsApp. This free service is now available 7 days a week in 22 countries and in 4 languages (French, English, Italian, Brazilian/Portuguese). Messaging is transforming interactions between people and businesses, and with […]
Dash Hudson announced the launch of Campaigns, an intuitive, cross-channel social commerce reporting tool that takes the guesswork out of measuring ROI With its new Google Analytics integration, Campaigns enables marketers to gain an accurate representation of global campaign results, providing aggregated insights across owned, earned and creator media to clearly demonstrate cross-channel performance. “On […]
InteractionSync can help increase interaction quality by enabling agents with a deeper customer focus TTEC Holdings, Inc., one of the largest global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that TTEC Digital has launched InteractionSync for Amazon Connect to provide contact centre agents with a unified view of Amazon […]
Tinuiti redefines its social offering with the new acquisition, the firm’s third since 2021 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced its acquisition of Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities. The […]
The Omnichannel team brings extensive commerce expertise through their track record of accelerating outcomes for brands Hero Digital, a customer experience transformation company, announced its acquisition of Omnichannel Commerce, a digital consultancy focused on delivering cross-cloud solutions in e-commerce, order, and subscription management for fast-growth and enterprise brands. The addition of Omnichannel Commerce will accelerate […]
Blue Wheel, an omnichannel digital commerce agency with over a decade of experience, and Retail Bloom, an e-commerce marketplace agency, announced their merger to form the joint venture Blue Wheel With the financial backing of Longshore Capital Partners, a private equity group out of Chicago, this new partnership enhances Blue Wheel’s range of services and […]
Enhancements to MeridianLink Engage empowers financial institutions with personalised data and campaigns to build deeper connections with consumers and grow their customer base MeridianLink, Inc., a provider of modern software platforms for financial institutions and consumer reporting agencies, announced the expansion of its MeridianLink Engage platform. These new advancements to the company’s marketing automation solution […]
The AI functionality enables Athena to learn and enhance her intelligence the more she interacts with people, improving her performance and responding more naturally to conversational prompts ENGAGE XR Holdings Plc, a virtual reality technology company and provider of virtual communications solutions in the metaverse, announced the launch of Athena, an augmented reality (AI) employee […]
Updates give dealers a comprehensive view of their local market and enable Meta advertising automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced enhancements to its flagship automated sales and marketing platform, Mastermind, that will offer greater market insight, visibility into lease […]
The initiative will become the benchmark for how carbon emission signals are sent and received programmatically IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB’s Annual Leadership Meeting the launch of the Green Supply Path Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimisation. “Programmatic […]
