Ninety-five per cent of marketers have experienced negative business impacts because of the marketing and strategy challenges they face. Enterprise Customer Data Platform (CDP) Simon Data released a report entitled When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure. In the study conducted by Forrester Consulting, they examine the gap between marketing […]
CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]
Leaving chatbots behind, Intelligent Voice Assistants are increasingly taking over the banking industry Our world will be populated with eight billion Intelligent Voice Assistants (IVAs) by 2023. With smart TVs, smart speakers and other wearables becoming popular, various industry sectors are leveraging IVAs to enhance customer experience. Among them is the Banking, Financial Services and […]
Building sustainable and long-term organic traffic is crucial in every marketing strategy. And SEO is the most economical way to get organic traffic in the Arab world. Find out how you can make the best use of Arabic SEO for your website. In the Middle East region, there are more than 169 million people online […]
Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]
As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media […]
We take a look at Google’s offering to marketers as the chosen alternative to third-party cookies. What is Google trying to achieve with FLoC? How does it help marketers? Will marketers be able to shrug off the age-old tradition of working with third-party data and adopt data hygiene in their process? Cookie – Thou Shall […]
NetLine’s 2021 State of B2B Content Consumption and Demand Report examines vital insights from the content consumption behaviours of B2B buyers Fuelled by a dearth of in-person events and virtual meetings, the effects of the pandemic drove an overall spike in content consumption — especially with webinars — resulting in a 22% YOY increase in […]
Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]
Facebook IQ commissioned a survey of 17,758 adults across Egypt, Indonesia, Malaysia, Pakistan, Nigeria, Saudi Arabia, Turkey, and the UAE. Here is what it taught us Learning’s from Facebook’s Ramadan: This is the Joy of Discovery extends far beyond the Holy Month. This Ramadan season, people will want to come together, whether virtually or socially […]
